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Zak Slayback – Cold Email Master

The Goods:

Welcome to Cold Email Master

Welcome to Cold Email Master. In this module, we’ll look at what you’ll learn in this course and what you can expect to take away going forward.

Module 1: Great Cold Emails Are Not Spammy

In this module, we’ll look at what makes an email a great cold email instead of a terrible spammy email.
You’ll learn about the psychology of very busy people and how they think about new emails in their inbox. By putting yourself in their shoes, you’ll learn how to write an email that’s clear, compelling, and easy to reply to.
Finally, you’ll learn how to address each of the core email questions in turn, so you’ll leave the course with a clear checklist you can follow when writing a new cold email.

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Module 2: How to Convey Your Value Proposition

Your cold email should not simply not look like spam, but it should also offer enough value to the recipient that they feel compelled to reply. In this module, we look at some of the strategies you can use to convey your value proposition in your email clearly.

Module 3: How to Send Follow Ups

You need more than just a reply, you need a commitment.
In this module, we look at how to tastefully send follow ups that make your recipient want to reply to you and commit to your initial ask.
We look at both how to follow up when you don’t get a reply (and how to troubleshoot your initial email to learn for the future) and how to follow up when you get the initial reply but then get radio silence.

Module 4: Putting it All Together

Let’s walk through a check-list of how you can write a fantastic cold email, how you can follow up, and how you can grow your network.

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Zak Slayback – Cold Email Master