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TrendsVC PRO 0047 – Lifetime Deals
Archive: https://archive.fo/5Duz3
Predictions
LTDs will become an alternative asset class. Generous deals like ActiveChat’s are sold in Facebook groups at 500%+ markups.
SendFox’s lifetime deal plus subscription model will become common. A $49 one-time payment is required to subscribe.
Opportunities
Attract early adopters and evangelists with lifetime deals. Deep discounts and a promising roadmap can convince users to take a chance.
Raise from customers instead of investors. The Option Alpha team held onto equity by selling LTDs for $2,497 each.
Learn faster. Matt Byrom mentioned useful feedback, not revenue, as one of three main reasons to launch an LTD.
Allow code stacking to boost your average order value. Curated lets you use multiple LTD codes to unlock more functionality.
Key Lessons
Customer lifetime value matters more than recurring revenue.
Lifetime deals shorten buying cycles. Urgency leads us to treat lifetime deals like insurance. We buy what we might need.
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