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TrendsVC PRO 0045 – Paid Communities
Archive: https://archive.fo/xl80N
Predictions
Fractionally-owned assets will be the basis of “paid” communities. Nike MAG shareholders have more in common than those of utility companies.
Community-as-a-Service will become a common XaaS category. Late Checkout helps brands build communities.
Funds will leverage paid communities for deal flow. See MicroConf Connect (TinySeed) and Founder Summit Remote (Earnest Capital).
Opportunities
Build an audience first. Start with a newsletter, podcast or YouTube channel. Audience-to-community solves the chicken and egg problem. Trends.vc reached 20,000+ subscribers before Trends Tribe meetups were launched.
Craft a mission statement. See Compound’s Manifesto.
Why do you gather?
What’s your mission?
What are your core values?
What problems do you solve together?
Use challenges to gamify success. Launch MBA members produce 12 products in 12 months.
Create rituals. Host standups, meetups, co-building sessions and retreats to form bonds and productive habits. Trends Pro Members build compounding relationships in daily standups.
Leverage user-generated content. Hundreds of people Tweet using #100DaysOfNoCode. Bringing attention to the community.
Nurture one-on-one connections to build a stronger community. Trends Pro Members have weekly one-on-ones along with daily standups.
Build growth tools to draw members into your paid community. See the No-Code Marketplace directory, toolkit and book.
Key Lessons
Price is multi-dimensional. Compound requires you to submit your best writing to apply. This is non-monetary friction.
Paid community members have skin in the game. Investment limits noise and boosts engagement.
You’re the average of the 5 people you surround yourself with. Paid communities raise the average.
Beware of reverse network effects. Scale changes everything. Especially niche communities. Engagement drops as communities grow.
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