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TrendsVC PRO 0043 – Remote Work
Archive: https://archive.fo/yoN1u
Predictions
More cities, states and countries will compete for remote workers. Location-independence lowers switching costs.
The cost of living in remote, but desirable, places will increase. Lake Tahoe doesn’t need an Amazon HQ to attract location-independent workers.
Wages will normalize. “Market rate” will become a global concept. Good news for Bogotá and Manilla. Not so much for San Francisco and New York City.
Opportunities
Use paid job tests to hire. Sift through large candidate pools based on merit. And lower your risk of making mistakes. Basecamp uses take-home tests.
Build a micro-monopoly to escape wage normalization. There’s no “market rate” in a category of one.
Build proof of work to break through noise. Portfolios attract opportunities and remove doubt about your skills.
Key Lessons
Your job and location are being unbundled. You can optimize for each decision separately.
Talent once followed jobs. Now jobs follow talent. Location-independent workers chose where to live. Location-dependent workers follow.
One player can force the hand of others. Robinhood pushed brokerage firms towards zero fee trades. Competition will wipe out location-adjusted wages.
Lower switching costs shifts power from principals to participants. This applies to municipalities and marketplaces.
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