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TrendsVC PRO 0002 – Podcast Memberships
Problem
Podcasts with small audiences are hard to monetize.
Players
Podcast Membership Platforms
Glow.fm
Supercast
Supporting Cast
Podfan
Patreon
Premium Podcast Networks
Sticher Premium
Luminary
PodcastOne Premium
Wondery Plus
Slate Plus
Podcasts (with Memberships)
Founders
Swindled
The Patdown
Acquired
Money For the Rest of Us
Predictions
Podcast memberships will become the go-to model for niche shows.
Hosts will bundle live show tickets, content, swag and other benefits into memberships.
The Luminary (Netflix-style) model will suffer unless creators can customize memberships. The opportunity cost of ‘show bundles’ is too high.
Podcasters will form ads-for-equity deals.
Superstar podcasters will continue using ads.
Opportunities
Create a podcast that 1,000 people will love.
Create a paid community alongside your podcast.
Leverage your influence for equity instead of sponsorships.
Build a value ladder around your podcast.
Haters
“This will never work.”
It’s already working.
“Tim Ferriss tried this and it didn’t work.”
Tim didn’t make his content exclusive. He offered benefits (such as Q&A) alongside free content. The content ‘hard choke’ seems to be more effective than the ‘soft choke.’
Links
How to Get Joe Rogan As Your Business Partner — Noah Kagan
Here’s Why You Shouldn’t Put Ads on Your Podcast — Aidan Hornsby
First signs of a subscription model for podcasts — WNIP
Open or closed: Who will control the paid-podcast experience, podcasters or tech companies? — Caroline Crampton
Tim Ferriss Experiment Announcement — Tim Ferriss
Why I’m Stopping the Fan-Supported Podcast Experiment — Tim Ferriss
1,000 True Fans — Kevin Kelly
Podcasts Experiment With Paid Subscriptions — Steven Perlberg
The future of the podcast business isn’t advertising or subscriptions. It’s both. — Eric Scott Johnson
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