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Trena Little – Video Strategy Academy 2.0
I’m an MBA graduate who quit the “perfect” job because I was bored and wanted to follow my passion of online video and editing! I now help creative business owners get confident on video and use YouTube to their advantage to grow their business with videos they are proud to share! I’ve taught hundreds of entrepreneurs over the past 3 years how to use YouTube and video the right way, that doesn’t take hours of filming, editing and waiting for someone to FINALLY watch their video!
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I’ve worked with clients like Heather Crabtree, Think Creative Collective and Christina Scalera of the Contract Shop to understand how YouTube video can work effectively in their marketing strategy without taking up all the waking hours in the day! I’ve been featured in Huffington Posts Must Watch Entrepreneurs, Creative Empire, Boss Mom podcast and more. These strategies and tactics are exactly what you will learn in YouTube For Creatives!
Course Curriculum
Introduction
- Welcome – MUST WATCH! (5:24)
- How To Use This Platform (3:26)
- How To Find Your Bonus Content (1:17)
- We’d Love To Hear Your Feedback!
- Join the VSA Facebook Group (1:07)
- Add Weekly Calls To Your Calendar (1:44)
- Create Your Program Completion Plan (70:59)
- 30 Days to YouTube
- 90 Day Breakdown
- Phase 1 Introduction (5:02)
- What Makes A Binge-Worthy YouTube Channel (18:54)
- Your Niche And Value Proposition (16:05)
- Watch Me Keyword Harvest Channel Niches & Content Pillars (28:06)
- Set Up Your YouTube Channel For Success (2:22)
- STEP 1: Setting Up The Front End Of Your Channel (12:06)
- STEP 2: Backend Of YouTube Channel Setup (11:43)
- Creating A YouTube Funnel (6:46)
- Understanding YouTube Traffic Sources (8:03)
- Which strategy should you with (9:03)
- Setting Up Your Video Workflow (20:56)
- BONUS: Setting The Right Goals For YouTube (7:09)
- BONUS: Choosing Your Channel Branding (6:27)
- BONUS: Creating A Channel Banner Training (8:10)
- BONUS: Your Channel Banner Template
- BONUS: Strategy For Launching A Brand New YouTube Channel (5:11)
- PHASE 2 Introduction (1:37)
- Find Your GREEN LIGHT Videos (9:47)
- Create A List Of NEVER Ending Video Ideas! (27:54)
- Real life examples of researching Green Light Videos! (17:16)
- Building Out A Content Plan (38:52)
- Have a YouTube channel? Do this for video ideas! (5:05)
- Create Your Video Game Plan (18:40)
- Best Way To Film Your Videos (9:20)
- Equipment For Professional Level Videos (11:46)
- BEHIND THE SCENES: My “Professional” Set Up! (7:23)
- How To Batching (7:59)
- Getting Thumbnail Images (3:54)
- Your Batch Day Planner
- Phase 3 Introduction (1:43)
- How To Optimize Videos For More Reach (20:15)
- Creating A Lead Magnet To Get Viewers On Your List (78:44)
- Setting Up A Welcome Email Sequence (42:07)
- BONUS: Guest Expert Aleia Walker: How To Turn YouTube Subscribers Into Paying Customers With Your Welcome Sequence (35:36)
- What is it and how does it work [TEMPLATES INCLUDED!] (1:35)
- Video Editing Software Options (5:48)
- How I Edit In Final Cut Pro (32:58)
- How To Edit In Camtasia (5:34)
- iMovie Tutorial (22:48)
- Find Extras For Your Videos (6:52)
- Make Your Own End Card (3:10)
- Finding Music For Your Videos (5:17)
- Ways To Make More Engaging Videos (4:31)
- How I Planned For 2021 (29:13)
- October 30 2020- Group Coaching (58:32)
- November 5, 2020 Group Coaching (60:08)
- November 19, 2020- Hot Seat (59:25)
- December 10, 2020- Plan Your Next 90 Days (68:13)
- December 2020 Hot Seat (64:09)
- January 2021 Group Coaching (75:14)
- January 14 2020 Hot Seat (50:54)
- Q&A: Live Workshops (63:58)
- January Book Club- Atomic Habits (56:28)
- February 4 2021 Group Coaching (61:59)
- GUEST EXPERT: Tyler Herrinton: Video Equipment Guru (66:38)
- GUEST EXPER : Virginia Kerr- How to Have Confidence on Camera! (50:26)
- GUEST EXPERT: Alyssa Lang: Asana 101 (68:05)
- GUEST EXPERT: Jessica Rasdall – How to Add Speaking to Your Business (56:55)
- GUEST EXPERT: Tyler McCall Instagram Q&A (48:01)
- GUEST EXPERT: Vanessa Kynes- Getting ed with Pinterest (54:46)
- GUEST EXPERT: Alecia Walker – How to Turn YouTube Subscribers Into Customer with Your Welcome Sequence (35:36)
- GUEST EXPERT: Andrew from TubeBuddy – Learn to Get ed with TubeBuddy (60:11)
- GUEST EXPERT: Cassandra Thompson – Using LinkedIn to Boost Your Biz! (48:35)
- GUEST EXPERT: Haley Burkhead – Profit and Profitability (70:47)
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