Travis Smith – Lift Division: Google Local/Places

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Travis Smith – Lift Division: Google Local/Places

Google is Fed Up with the “Wild West Days” of Keyword Advertising Tricks & Gimmicks.
When searchers type in keywords for your kind of local business, Google wants YOU to show up at the top. Not some traffic scammer who has figured out how to job the system.
In fact, they’ve cleared a path for your ad to show up at the top of local search results.
And IF you know the method for achieving this top spot, 2011 will be the best year ever for your business.
Consider this…
In the U.S. alone in November 2010, Google reported:
20,400,000 searches for a restaurant
3,350,000 searches for a dentist
450,000 searches for a plumber
These are just the searches for one 30 day period. Multiply these by 12 months and the numbers are staggering. Your customers are searching for YOU on Google. Not in the yellow pages.
And you really can move to the top of the local rankings, without spending a dime on advertising if you follow the method I’ve used to take clients from page 4 to page 1 in less than 60 days. This is the same method I teach at the University of Missouri – Columbia to students with no knowledge of how Google works…and they consistently get immediate results.
But First the Bad News: Your Competition Is Spending HARD Online…
According to TechCrunch, online local advertising is estimated to grow 26% this year, while total online advertising is only expected to grow 2%. This means that LOCAL businesses are abandoning old school advertising and throwing fistfuls of cash at online advertising! At a rate 10 times greater than online businesses!
This is seriously bad news if you don’t have a well-thought-out strategy for marketing your business online. Your competition is throwing money at Google and you’ll get pushed off the “map” if you don’t do something about it.
Now the Good News: “Stupid Money” Means Opportunity for Smart Marketers Like You
It’s Good News if you do have a well-thought-out strategy. Because a TON of the local advertising money spent in 2011 will be STUPID money. If you know what you’re doing, you can
Use your competition’s ignorance against him
Spend less than your competition (how does $0 sound?)
Get higher rankings than your competition
Scoop up more business than your competition
Capture and stay in touch with your visitors (while your competition just stands helplessly by as they float in and out of his website)
Leave your competition wondering “what just happened?”

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