Tom Hirst – Personal Website Playbook

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Tom Hirst – Personal Website Playbook

Leads, revenue and opportunity.
A video course by Tom Hirst.
If you work or spend a lot of time online, you need your own website.
It’s your modern-day CV and gateway to a pipeline of opportunity:
Leads for work that come to you
Revenue across multiple income streams

Valuable opportunities from interesting people
Your personal website should be the centrepiece of your marketing strategy in 2021.
Do you want to know how to create a good one?
Let me show you the playbook.
“Valuable information relating to specific and achievable wins you can make on your own site today.”
– Scott Spence, Web Developer
“Tons of examples that can help anyone accelerate their personal brand.”
– Areej AbuAli, SEO Consultant
“Tom’s playbook was the roadmap I needed.”
– Mike Richardson, SEO Consultant
“A fantastic blueprint for creating a great personal website.”
– Philip Benton, Commercial Photographer
“Finally, a website course without the fluff.”
– Connor Fowler, Brand Identity Designe
Who Am I And What Do I Know?
I’ve been using my personal website to generate interest in my services for years.
My website provides fuel for my six-figure yearly freelance career.
It’s been tweaked, modified, tested, added to and removed from in this time.
Leaving me with 100s of valuable lessons learned in what makes personal websites successful.
This is what my inbox looks like every month:
278 leads from 7,012 clicks in 2020; all organic, no paid ads.
The biggest lesson learned of all?

When your personal website is good, you need less traffic than you think.
And because your personal website is good, you can increase results by driving more traffic at any time.
The first step is creating a good personal website.
And that’s what this course is all about.
What You’ll Learn
Across 12 video modules you’ll learn:
Why having a personal website opens you up to
opportunities from all angles
How to choose the best tools to assemble your personal website
How to structure your pages to increase conversions
The style and layout strategies that get your content seen
Which pages to include and what to show on them
How to gain trust through your personal website that gets you work
How to position your personal website to gain an audience
that will buy from you
Why messaging raises personal brand awareness and how to create yours
for your website
How to write convincingly to encourage people to get in touch with you
How to craft offers that present value effectively to get leads and make sales
The tactics I use to drive relevant traffic to my personal website
Methods to monetise your personal website from different sources simultaneously
How to test your personal website’s performance and improve it over time

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