The Last Hurrah – Drayton Bird

Unlock Expert Knowledge: Discover the Premium The Last Hurrah – Drayton Bird Course Exclusively at GBESY. Elevate your skills and achieve career success by learning from world-renowned instructors and industry experts through our extensive library of premium self-paced courses.

Salepage link: At HERE. Archive: https://archive.is/wip/KtJ1V

$150   $47 – The Last Hurrah – Drayton Bird

Here’s what these two days will give you:

Direct Marketing defined – where it fits into business and why you need to understand it.

Why most marketing is totally stupid – shocking global research revelations

The only three questions your customers give a hoot about. (Few marketers even try to answer them – so fortunes are pissed away)

How to be a complete marketer: 12 marketing disciplines you should understand: most businesses struggle with just one.

Upside down marketing lunacy: why people persist in getting things in the wrong order.

The Absolute Essentials of Creative.

How to:

• Manage your time.

• Plan your creative better.

• Brief others (or yourself) better.

• Think up better ideas.

• Write better.

• Judge design better.

• Evaluate stuff better – before and after.

… with lots of ideas to steal.

15 things I did to make a million or two – starting from minus zero

My partners and I were stony broke. I owed so much I was using a false name. In under four years we were the UK’s biggest direct marketing agency. In exactly seven years eleven months I sold to Ogilvy and Mather. Then …

… my life with Ogilvy

The secret he told me at Claridges – The day we made a video – The Ogilvy approach to Christmas – When I asked about his mistakes – The fateful phone call – The garden party – “I may not be a great lover but …” – His fear of Leo Burnett … and what he said to Hallmark cards – Selling ads in Helena Rubinstein’s bedroom – “Your beautiful car” – What he said about Martin Sorrell – The scent of a whore’s boudoir – My mistake, said he – Rosser Reeves’ Dirty trick – “What do you actually do, Drayton?”

$150   $47 – The Last Hurrah – Drayton Bird

Unlock Expert Knowledge with the The Last Hurrah – Drayton Bird Course on GBESY.

Access over 70,000 premium learning programs curated by leading experts and renowned authors at GBESY. Our The Last Hurrah – Drayton Bird course provides actionable knowledge and real-world skills through:

• Expert Authors: Learn from renowned figures like John Overdurf, Conor Harris, Samir Kahlot, and more.
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