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Smart Marketer – Smart Business Systems

Archive: https://archive.ph/3tjZw#selection-1281.0-1949.21

ROADBLOCKS KEEPING YOU FROM SCALING YOUR BUSINESS?

Learn how to manage & scale operations across every department of your business.

In this training with the Smart Marketer leadership team, you will learn the same C-level strategies we used to hire, train and manage 150 employees & generate $185 million in revenue.

Avoid the growing pains of scaling a business: add systems that support (and accelerate) growth.

HEY, I’M EZRA!

In the last 6 years, I’ve generated $185 million in revenue across 3 brands while running a team of over 150 employees.

But I didn’t start out that way. I started the same way you probably did — as a solopreneur.

I built my business out of a tiny NYC apartment where I performed every role in the company, from marketing to support to fulfillment.

But as the company grew and my team grew, I experienced some serious growing pains that held me back from reaching 8 figures:

Days could feel chaotic and stressful.
Projects were disorganized and never got done on time.
I had no idea how to handle the finances or the legal side of my business.

In other words: I knew how to be a smart marketer, but I didn’t know how to be a smart business owner.

But all of that changed when I realized that the secret to scale is repetition.

When you can repeat a process with predictable results, then you can scale it — whether it’s managing a product launch or onboarding your next 10 employees.

Scalable Business Systems Can Help You:

Avoid Burnout.

Burnout is the #1 reason I see entrepreneurs fail. They do too much for too long and it ends up harming yourself and the company. If you want sustainable growth then you need to get good at hiring help, training them into experts and delegating tasks.

Reduce Employee Turnover & Attract Top Talent.

A chaotic environment doesn’t just hurt you; it also stresses out your team, which means you’ll struggle to keep employees, attract the right people, and get the A-game out of your top players.

Stop Being The Bottleneck.

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When you’re bogged down in daily operations like writing copy or answering support tickets, you aren’t helping your business — you’re slowing it down. By learning how to effectively build teams and delegate tasks you can get more done by doing less yourself.

Protect Your Business & Limit Risk.

You can do everything right as a business owner, but all it takes is one financial or legal mistake to ruin your company. When you start scaling toward 8 figures, small mistakes can cost you millions, while small insights can make you millions.

Course Curriculum
Over 6 modules and 32 videos, you’ll learn how to scale operations of any size — whether you’re starting as a solopreneur or you already run an 8-figure brand.
Each module mixes strategy sessions, candid interviews & tactical trainings with the Smart Marketer leadership team to give you a full C-level perspective on how we manage our businesses.
Wistia video thumbnail
MODULE 1
Building Your Leadership Team
MODULE DETAILS
What Does a Visionary Look Like?
What Does a CEO Look Like?
What Does a COO Look Like?
What Does a CMO Look Like?
MODULE 2
Building Out Your Team
MODULE DETAILS
From Doer to Delegator
From One to Many: Building Your Team
The Three Types of Hires
Autonomy & Freedom
Onboarding Your Team

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Managing Contractors
How to Offboard with Dignity
MODULE 3
Managing People
MODULE DETAILS
Presence is a Present
Getting Buy-in
Centralizing Your Communication
Having Hard Conversations
Setting Your Meeting Cadence
Building Remote Camaraderie
MODULE 4
Managing Marketing
MODULE DETAILS
Sell the Transformation
You NEED Marketing
Agency v. Contractor v. Team
Allocating Marketing Efforts
Managing Marketing Projects
MODULE 5
Managing The Customer Experience
MODULE DETAILS
Business Is About People
Building the Best Damn Product
Support as a Revenue Lever
Centralizing Business Assets
Customer Feedback as a Source of Truth
MODULE 6
Managing Scale
MODULE DETAILS
It All Comes Back to Constant Communication
Managing Your Money
Managing Your Vision
Setting Up Systems & Projects
Managing Your Projects
Managing Your Metrics

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Smart Marketer – Smart Business Systems