Sell More with Webinars – Luisa Zhou

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$699   $66 – Sell More with Webinars – Luisa Zhou

Steal my secret weapon (ethically) for making $94,472 in just one hour

Hi, I’m Luisa Zhou.

Not only did I go from zero to over a million dollars in sales in less than a year when I was new to the coaching scene, but I’ve also helped thousands of students:

• Create multiple 6-figure online businesses from scratch
• Have 5-figure and 6-figure launches
• Build multiple 5-figure a month evergreen course funnels

All with one “secret weapon.”

And for the first time ever, I’m breaking down exactly how I do it. So you can too.

Looking back, it’s hard to believe that this one thing made SUCH a big difference.

The question I just couldn’t answer as a new entrepreneur

I started from the same place every new, aspiring entrepreneur does…

Unknown. No expert status. No testimonials. No audience.

And that’s not all.

You know that voice in your head asking..

“How can I compare to so-and-so [big name]?”

“Why should people buy from ME?”

“Am I really going to be able to help people get results?”

Well, guess what? The rest of the world (especially anyone who might be even remotely interested in buying from you) is wondering that too.

Think about it…

How many ads do you see in your Newsfeed every day? How many posts or emails trying to sell you the same type of thing?

They all start to blur together right?

And it leaves you wondering, “Why should I trust YOU?”

Well, you have to be able to answer that question for your potential clients too. (Spoiler alert: And you can’t just say, “Because…just take my word for it.”)

How can you do that? Well, you could…

Get an endorsement from Oprah.

(Too bad that in itself requires a small miracle.)

Be amazing at writing posts and emails that make sales (aka copywriting).

(If you’ve been getting *crickets* to your content, congratulations. You’ve started the loooooong journey it takes to master this skill.)

Showcase your literal mountain of testimonials.

(Oh wait…that’s the catch-22 of starting a business! You need clients before you can get testimonials. But, potential clients want to see testimonials before they hire you.)

So what if you don’t have an endorsement from Oprah, killer copywriting skills, or a mountain of testimonials?

You could follow popular “wisdom” and share lots of value in PDF’s, emails, and social media posts.

That’s what I did at first.

Spoiler alert: It didn’t work!

I spent months cranking out one new piece of content after the next. No one cared. And it was really good content too…

Like this value-packed, super-dense 41-page pdf I created for my career coaching business….

This was page 2…out of 41 pages!

Even though I poured my heart into it and gave so much value in it, the PDF didn’t help me get a single client.

(If this sounds familiar, welcome to what I call the Bottomless Pit of Despair Content. Where you keep on cranking out new posts, PDF’s, and emails, hoping/wishing/praying your latest piece of content is the one that’ll make a sale. Finally. Except it doesn’t.)

The reason your PDF’s, emails, and social media posts aren’t making you sales…

There’s a common misconception that PDFs, emails, and social media posts are the key to building your online business.

Yes, they’re helpful at certain points in your business, BUT here’s the truth:

You can’t rely on them alone to drive sales when you’re starting out and/or have a tiny or non-existent audience.

Take the traditional PDF model of marketing. You work your butt off to get 100, maybe even 200 people to give you their email in exchange for your PDF (hustling the whole time!), and after all that, only one or two book a sales call. Which doesn’t even guarantee that they’ll end up buying from you.

Those aren’t numbers that create a healthy business, much less help it grow.

Especially when you have a small or non-existent audience, you need something that speaks to way more than one or two people out of every few hundred.

You could try an email funnel. But how do you explain what makes your program, coaching, or course different in just a few emails?

And that’s if your audience even opens those emails!

Not to mention the level of copywriting skills you need to be able to write emails that sell. (It took me about three years of practice and tens of thousands of dollars spent learning the skill before I got there.)

What about social media posts? That’s where all the buyers are anyway, right? Not exactly. Social media is designed for engagement, not selling.

Sure, you can get clients that way, but if that’s the only thing you’re relying on to build your business…you’re setting yourself up for grinding, not growing.

Plus, social media posts disappear as quickly as the newsfeed does, so even if you do produce the world’s best Instagram caption, it’s gone before the sun sets.

The HARD way to build trust and make sales

(You could do it this way, but why would you want to?)

You could build trust the old fashioned way. Aka the hard and manual way. By personally speaking and connecting with each potential client.

The good news: It works.

The not so good news…it’s the business equivalent of manually building your own house brick by brick. From personal experience, I can tell you: it’s back-breaking.

To get my first ten clients, I must have spoken to over fifty people. And I’m not talking about one-time conversations either. We’re talking sometimes weeks to months of relationship building via emails and calls. And to sell out my first course, I did almost 50 sales calls (in two weeks!).

While I was grateful for making sales and getting awesome clients…I was burned out!

Definitely not what I had in mind when I was thinking of my “”dream business.””

That’s why when I was introduced to webinars, I knew it was the missing piece of marketing my business had been looking for.

Why a webinar?

Have you been wanting…

• A way to stand out in your industry and get more qualified clients without having to hustle for them day in and day out?
• A create-once-and-use-forever piece of content that you can use over and over to make sales all the time? (So you can finally step out of that Bottomless Pit of Content and get a break from having to come up non-stop with new topics, how-to’s, and angles for your free content.)
• A “salesperson” that does all the sales heavy lifting for you so you can focus on what you enjoy doing? (Oh, and did I mention that this salesperson is free? You don’t have to pay them a cent of commission.)

Think about it:

What better way to build that must-have trust with a potential client than by giving them the chance to learn from you for 30 to 40 minutes straight? (After all, that’s why speaking personally to potential clients is so effective.)

Even more importantly, webinars give you a chance to convey your value and showcase your expertise way more so than you ever could in a PDF, email, or post.

Especially if you’re not a pro at marketing, copywriting, or sales. (Because no one is when they’re starting out.)

Basically everything you might be able to explain to a potential client in a 1-on-1 conversation, you can put into a webinar. Saving you the time and energy of having to talk to every single person. Over and over again. (While basically saying the same thing.) In essence, automating that trust-building.

In short: Webinars give you an opportunity to truly connect with your audience. To show them how you’re different. And to make sales right there on the spot — without them even needing to speak to you. (And even if they do still need to speak to you before they buy, they come onto the call ready and excited about working with you.)

Plus, you can create it once and keep using it over and over again instead of needing to constantly create new content to make sales. (Who has the time for that?!)

There’s just one “”catch””…

Maybe you’ve been thinking of creating a webinar.

Before you do, let me share a warning that will save you a LOT of wasted time and money.

(And if you’ve tried doing a webinar already, and it didn’t go so well, I’m going to share with you exactly why that happened and what to do to fix it.)

Flashback to the beginning of my business…

Convinced that the best way to move forward was to buy every webinar course on the market, I spent tens of thousands of dollars on program after program so I could learn every guru’s “proven” webinar script.

You’d think that with that level of investment and commitment I’d be rolling in sales, right?

Not exactly.

After I followed those scripts, one after another, to the letter…

I did my first webinar. Then my second. Then my fifth. Then my twelfth. Then my twentieth.

After each webinar, I’d excitedly log into my email to check for sales notifications only to feel my heart drop after each one when…

Not. A. Single. Person. Bought.

That’s when I realized that not even the (self-proclaimed?) gurus knew how to sell with webinars!!

So, I did what I do best as an engineer (hey, I am a former Space Station engineer after all) — I set my mind to cracking the webinar code.

What would convince ME to buy on a webinar?

When would I click away and leave a webinar?

And what made me keep watching until the end?

Over the next few years and 100+ webinars (147 webinars to be exact), I tested everything I could think of, experimenting with my offers, my opening, my sales pitch, my slides, my bonuses, my timing…every single detail.

Until I finally landed on a webinar system that worked.

Since then, I’ve used it to sell 4- and 5-figure coaching packages…

Receipt for a $5,000 sale of my 90-Day Business Bootcamp

Make 6-figures from a single webinar during a launch…

35 sales, totalling $94,472, from one webinar during one of my live launches

And build a 7-figure automated course funnel

Random snippet of daily payments from my evergreen webinar

Along the way, I realized 3 huge mistakes most entrepreneurs were making with their webinars:

3 popular webinar myths… DEBUNKED

Myth #1

They say….You need the perfect script if you want to make sales.

I say….It isn’t about the script. It’s about the Logic Stack.

I tried every webinar script under the sun, and none of them worked for me. After my first 20 failed webinars, I threw all the scripts in the garbage. (Digitally and literally…I dragged all those files right into the “Trash” bin. For the most satisfying *click* ever.)

Then, I crammed on my engineer hat and began testing like my life depended on it. (It kind of did, in that my business…and the dream life I wanted…depended on it.)

That’s how I created what I call the “Logic Stack.”

So many webinar courses tell you to teach and then tack on a sales pitch at the end of your training.

Here’s the BIG problem with that advice:

If you teach too much, people think they can go off and try it on their own — without hiring you. And if you teach too little, it feels super salesy, and that turns people off too.

When you switch from scripting your webinar to building a Logic Stack the way I’ll show you, you’re striking the perfect balance between giving value and inspiring your audience to buy.

Myth #2

They say….You need to offer a discount to get people to take action.

I say…Tell that to my $2,000 program that even the coldest traffic snatches up (with no discount in sight).

My Employee to Entrepreneur course webinar funnel brings in between 5 and 6 figures every. single. month. with one webinar, and it isn’t because I’m bribing my audience with the false scarcity of a price drop.

In fact, the truth is I almost never offer discounts on my webinars, and I certainly don’t rely on them to sell.

Your stuff has tremendous value, so why should you have to discount it?

I’m going to teach you how to show the real value of what you offer, so you can sell at the price you want and make the money you deserve — week after week, month after month, and year after year.

Myth #3

They say….You need to run ads to your webinar in order for it to be successful.

I say….Webinars work no matter how you’re building your audience.

I’m not going to pretend like I don’t run paid ads to my webinars. I do. But it isn’t my only strategy for getting people to register for my on-demand webinar — and it certainly doesn’t need to be yours either.

Your social media content? Your blog posts? Your podcast? Your YouTube channel? Your guest posts? Your press features? Your collaborations? The footer in your emails?

You can use ALL of those places and more to invite people to sign up. And once they do, your webinar will have them all equally excited to pay you.

Making sales in your business CAN be authentic, natural, and even fun.

(Without having to resort to discounts, non-stop grinding, salesy tactics, or pushy-ness.)

When you’re coming from a place of treating your audience with respect, building trust, creating a win-win situation, and clearly communicating the value of your offer.

That’s what webinars, done right, help you do.

And that’s what I’m here to teach you.

Get Sell More with Webinars – Luisa Zhou, Only Price $87

INTRODUCING

The foolproof, step-by-step system for creating a webinar that becomes your business’ best salesperson (even if you’re just starting your business).

Making sales in your business CAN be authentic, natural, and even fun. (Without having to resort to discounts, non-stop grinding, salesy tactics, or pushy-ness.)

Look, webinars don’t care how famous you are.

They don’t mind if you’ve got a small list (or no list at all).

And they don’t even flinch if you haven’t got a moving story to tell.

Those things don’t matter when you’re selling with webinars because webinars are a sales tool. A tool you can use to sell your coaching, programs, or courses…live or automated…no matter what level you’re currently at in business.

If you’re just starting, they can help you build a loyal audience (while helping you get your first paying clients).

And if you’ve been an entrepreneur for years, they can help you double your current income (or more).

Your only job? Knowing how to leverage this tool to skyrocket your sales in the next 30 days.

Inside Sell More With Webinars:

This is a go-at-your-own-pace self-study course you can finish in one go. Which means, you could have your new sales-making webinar up and working for you in the next 3 weeks or less.

You’ll get instant access to everything you need…

Video Trainings

Increase your sales. While also massively improving your clarity, messaging, and marketing. Via to-the-point videos that guide you through each step of creating your own powerful and profitable webinar.

Coaching Clips

(The next best thing to live coaching.)

Create your most profitable webinar in one go. Learn from others’ mistakes (and wins) from while watching me improve my clients’ webinars on the spot. You’ll see Coaching Clips of entrepreneurs who work in investing, social skills, mindset coaching, publicity, and more as you go through breakthrough after breakthrough alongside them.

Guidance

Get results. Without overwhelm. The Action Steps, AHA-inducing Guides, and Templates don’t leave your success to chance.

It’s as simple as: Follow the steps. Get your webinar done in the next 30 days or less. Make sales.

Here are the steps I’ll guide you through to create the most powerful sales tool in your business

The course is broken down into 5 step-by-step modules. You get instant and lifetime access to all the video trainings, guides, action steps, and templates.

Step One

Master Your Messaging

How do you clearly communicate the value of what you do in a way that makes your audience sit up and pay attention? I’ll show you how to make your competition completely irrelevant as you get straight answers on: Who do you serve? Why should they hire you? And why now?

P.S. Never had a paying client? That’s all the more reason you need this. And if you’ve gotten clients, but you don’t have enough, this module is going to help you refine your offer and attract more of the right people.

Plus, I’ll show you…

• What makes your audience grab their credit card to buy on the spot…and what sends them running straight for the hills #getouttamyway
• How to reach a peak state of sales BEFORE you even introduce your offer (Yes, it’s possible)
• The effortless way to position yourself as the go-to expert in your industry (even if you haven’t had any paying clients yet)
• The “question your beliefs” exercise that will have you reading your audience’s mind — without even needing to speak to them first

Step Two

Design Your Outline

The RIGHT way to lay out your webinar isn’t anything you’ve ever been taught before. There’s a very specific process you need to walk clients through in order to keep them engaged and lead them to the sale, and it isn’t going to be found in any old webinar script. (Because it’s not the script that makes a profitable webinar.)

I’ll share the exact 8 steps you must guide people through if you want to cash in with your webinar — and more importantly, I’ll reveal the “why” behind each one, so you can leverage it for maximum results.

I’ll be handing you:

• The indestructible webinar outline that leads to more sales in the bank (This works whether you’re selling high-ticket coaching, launching a program, or running a course on evergreen)
• The sneaky-sneaky (in a good way) way to overcome your audience’s objections BEFORE they even realize they have them
• How to close even the most cynical and skeptical audience who has tried everything and not gotten results — and why they should trust YOU when others have failed
• What to say, word-for-word, to create a sense of urgency in your audience without being pushy, sleazy or manipulative

Step Three

Build Your Logic Stack

(This is your secret weapon that no one else is teaching!)

People buy on emotion, but they decide based on logic. Your logic stack is where conversions are born — or if you get it wrong, where sales are lost.

This is the perfect blend of art and science you need to follow in order to create the belief that your offer WILL work. And it will work for THEM. This is where value meets profit…and your audience grabs their credit cards (or Paypal log-in).

You’ll get my secrets for:

• The proven way to set up your coaching package, program, or course as the perfect solution for your audience’s problems, so they choose YOU over your competitors
• The 2 can’t-look-away frameworks to follow if you want your audience to buy into your offer long before you even share the checkout URL
• How to walk that delicate line between giving away too much for free and getting your audience to beg for more
• The foolproof formula for demonstrating the true results your offer gives — even if they’re impossible to quantify

Step Four

Create Your Slides

This module is the Holy Grail of slide creation. I’ll walk you through slide by slide as I break down what to say, when to say it, and how to say it. So you hook in your audience from the second you pop open your PowerPoint. Follow this breakdown, and you’re not just building a webinar. You’re telling a story. A story that sells.

You’ll get access to:

• The complete slide-by-slide breakdown that seamlessly moves your audience from (half-)listening to lit up and ready to buy
• How to “sell” a discovery call for your premium coaching package — even if you haven’t made a name for yourself yet
• The biggest misconception about webinars that nearly every new entrepreneur gets wrong — and the reframe you must make if you want your webinar to click
• The perfect ratio of text to images so your audience isn’t tempted to watch Netflix instead of staying tuned to your slides

Step Five

Tackle Your Tech Setup

You’ll get my exact tool recommendations for running your webinars, both live and automated. From free options to the paid and professional software I use in my own business, you’ll get your hands on a behind-the-scenes look into the back end of a profitable webinar.

I’ll show you:

• The 3 ways to share your webinar once it’s ready — and how to know which option is right for you and your business right now
• The step-by-step plan for seamlessly recording and uploading your webinar (This works whether it’s live or automated!)
• The set-it-and-forget-it way to run your webinar like clockwork on evergreen, so you can make sales when you’re far away from your computer
• My #1 tool recommendation if you want to automate your webinar — and what you need to know about the software’s backend to boost your sales

Because I want to give you everything you need to create your end-to-end, sales-maximizing webinar system, you’ll also get these three epic bonuses to ensure that you don’t miss out on a single sale.

$699   $66 – Sell More with Webinars – Luisa Zhou

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