Secrets of Writing High Performance B2B Copy – Steve Slaunwhite and Others

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$490   $58 – Secrets of Writing High Performance B2B Copy – Steve Slaunwhite and Others

Do you dream of writing for a market where the work is plentiful … the pay scales are generous … the assignments are fascinating … and the competition is scarce? Such a market does exist. Best of all it’s huge—a $6.5 trillion industry.

If that sounds like an opportunity too good to resist, then business-to-business copywriting might be just the niche for you.

B2B copywriters help businesses sell their products and services to other businesses, rather than to consumers. B2B companies are often desperate to find skilled copywriters who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer.

If you want to break into this lucrative market—a market unlike anything you’ve seen or heard of before—you definitely want to check out AWAI’s program tailored to the needs of the business copywriter. Secrets of Writing High Performance B2B Copy was created by veteran B2B copywriter and acclaimed author, Steve Slaunwhite.

Steve covers every aspect of B2B copywriting in this program. It’s brimming over with secrets you can use to land projects and then knock them out of the park … things like:

• Why B2B companies need copywriters so badly … and what YOU need to know to get the work
• How B2B companies market and sell their products and the most common types of B2B copywriting projects
• How to get inside the mind of the B2B buyer and how to master the B2B writing style and tone
• How to write copy for the 4 major B2B areas: Lead generation and direct sales, B2B “edu-marketing”, to help the sales force sell, and to get brand awareness and publicity
• How to write copy for all three B2B markets: Fortune 500 companies, midsize companies and small businesses
• Why you don’t need any technical background or knowledge to handle B2B copywriting assignments with confidence and success
• 33 little-known techniques for writing more powerful — and more potent — B2B copy
• How you can make $100,000 a year or more strictly from B2B work or as a complement to your other copywriting projects

That’s just a taste of what Steve will teach you. From start to finish, this program lays out every step you need to take to succeed as a B2B copywriter. Just imagine what it would be like to write for prestigious Fortune 500 companies and have them pay YOU for your expertise. AWAI’s Secrets of Writing High Performance B2B Copy will help you make this dream a reality.

$490   $58 – Secrets of Writing High Performance B2B Copy – Steve Slaunwhite and Others

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