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Roy Furr – The Control-Beating Project Pre-Flight Plan
Will Your Next Marketing Campaign:
Beat The Control, Make Millions,
and Be A Huge Win For You?
The Answer is Decided
BEFORE You Write a Single Word…
I created this training as a solution to a personal challenge.
For the first time ever, I’ve started working with a junior copywriter on a project.
I actually modeled the relationship based on how best-selling fiction author (and former copywriter) James Patterson works with coauthors on many of his projects…
Get Roy Furr – The Control-Beating Project Pre-Flight Plan download
- I do initial research and come up with the Big Idea…
- I outline and structure the promo, based on my initial research…
- I hand off my prep work to the junior writer…
- They write the first draft of the copy, following my outline…
- And I come back in the end to add my voice, and do any other edits…
Here was my problem — my challenge…
I dug into my private vault of tools and resources I’ve only shared with a small handful of high-paying clients…
(I believe the minimum amount anyone has paid me up until this point to see this resource is $1,500.)
At one point in the past I’d actually sat down and codified all my thinking on all of these research and preparation steps I consistently use to write control-beating copy for the best marketers in the biz.
I’ve been using this thinking so long that I now do it automatically.
And for my projects, that works — mostly (although I’m going back to using these tools to improve by making the unconscious conscious once again).
But I needed a way to pass off this thinking — either the finished result of ME going through it, OR to give it to someone else as a tool they could use to get the functional equivalent of my thinking on their own.
So I revamped and reworked a set of copywriting tools I’d created in the past. And added minor tweaks to bring them up-to-date with my most current thinking (such as the big idea types taught in High-Velocity Copywriting).
And I’ve been using it with this junior copywriter.
PLUS, there’s an added benefit. Using these tools made it clear there were some unanswered questions on our project. So I shared the documents with our client, through Google Drive, and indicated where I didn’t have a clear answer to some questions. So they went in, answered my questions, and efficiently passed off the critical details for the campaign. It was smooth, natural, easy — frictionless!
(And while this is created explicitly for the kind of long-form direct response copy I write with clients, this same thinking is so fundamental to any response-accountable marketing that you’d be making a mistake to discount it if you goal is more leads, customers, sales, and profits.)
It was clear in starting this project that these tools were far more valuable than meets the eye…
I realized I’d be doing you a disservice if I didn’t share these tools — and give you explicit training on how to use them…
Whether you’re writing copy for yourself or for clients, understanding all the thinking that goes into GREAT marketing campaigns will help you create bigger winners.
These tools — a series of worksheets (or optionally, a mind map) — are a shortcut to that thinking.
Like I said, I’ve actually started using them on all my projects. Not just with the junior writer. (I even took one step back to take two steps forward, and went back to use them on a project I’d already started.)
They’re just a fast and easy way to make sure you’ve covered all the bases of this critical thinking. And maximized your personal chances of success, in creating a big winner.
Get Roy Furr – The Control-Beating Project Pre-Flight Plan download
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