Personalizing For Conversion - is Archive: http://archive.is/wYYvm $499 $68 - Conversionxl Using Personalization for More Conversions.Live CourseLearn to set up and use personalization to get improved conversions across the customer lifecycle.This is a practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.Enroll in this 4-week, 8-class personalization course to learn how to:Structure a personalization strategy from scratchEvaluate and pick the right tools and technologies for your businessAnalyze and frame results to evangelize winsUse personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results...and so much more.This live course starts June 5th.This Course Is Right For You If...You understand the basics of website A/B testing..
Archive: http://archive.is/wYYvm $499 $68 - Personalizing For Conversion - Conversionxl Using Personalization for More Conversions.Live CourseLearn to set up and use personalization to get improved conversions across the customer lifecycle.This is a practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.Enroll in this 4-week, 8-class personalization course to learn how to:Structure a personalization strategy from scratchEvaluate and pick the right tools and technologies for your businessAnalyze and frame results to evangelize winsUse personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results...and so much more.This live course starts June 5th.This Course Is Right For You If...You understand the basics of website A/B testing.
It is is fine to be a beginner at A/B testingAdvanced A/B testers will find even more value in this courseYou’ve tried A/B testing and thought “it didn’t work for me”You’re accountable for driving your site visitors to take a certain action..
It is fine to be a beginner at A/B testingAdvanced A/B testers will find even more value in this courseYou’ve tried A/B testing and thought “it didn’t work for me”You’re accountable for driving your site visitors to take a certain action.
you is This often means have growth, demand gen, or acquisition in your titleThis course is not for you if...Your website isn’t important to your businessYou don’t like taking a quantitative approach towards growthYou have never thought about web optimizationSkills you should have before taking this course:A basic sense of setting up an A/B test, calling winners, and sequencing tests..
This often means you have growth, demand gen, or acquisition in your titleThis course is not for you if...Your website isn’t important to your businessYou don’t like taking a quantitative approach towards growthYou have never thought about web optimizationSkills you should have before taking this course:A basic sense of setting up an A/B test, calling winners, and sequencing tests.
You is do not need to be expert in any of these nor know the mechanics in detail..
You do not need to be expert in any of these nor know the mechanics in detail.
These skills is provide a helpful background for learning personalization.A basic understanding of web optimization.This is a beginner to intermediate personalization course.Why Most Personalization Efforts FailIf you’ve been in the marketing space for a while, you’ve heard the buzz of personalization everywhere.“Drive one-to-one customer experiences.”“Target the right customer with the right message at the right time."“Mass marketing is over..
These skills provide a helpful background for learning personalization.A basic understanding of web optimization.This is a beginner to intermediate personalization course.Why Most Personalization Efforts FailIf you’ve been in the marketing space for a while, you’ve heard the buzz of personalization everywhere.“Drive one-to-one customer experiences.”“Target the right customer with the right message at the right time."“Mass marketing is over.
It’s is all about targeting individuals with specific and tailored message.”Great..
It’s all about targeting individuals with specific and tailored message.”Great.
these things is All of sound awesome in theory, but in reality, the people spouting these things on stages and in blog posts are rarely the ones tasked with executing personalization at scale, and neither are they responsible for reporting the results.Personalization - whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting - isn’t an easy thing to do..
All of these things sound awesome in theory, but in reality, the people spouting these things on stages and in blog posts are rarely the ones tasked with executing personalization at scale, and neither are they responsible for reporting the results.Personalization - whether you’re just starting with some basic rule-based logic or you’re running mass-scale predictive targeting - isn’t an easy thing to do.
it’s is But when done right, the highest ROI optimization activity you can perform.Segment and Target Customers for Increased Revenue and ConversionsThere is a right way to do personalization.In this course, product management and personalization veteran Guy Yalif will walk through interactive and applied lessons teaching you how to analyze, segment, and target the most profitable customers for increased revenue and conversions.Simply put, this live online course will teach you practical ways to deliver more results with personalization..
But when done right, it’s the highest ROI optimization activity you can perform.Segment and Target Customers for Increased Revenue and ConversionsThere is a right way to do personalization.In this course, product management and personalization veteran Guy Yalif will walk through interactive and applied lessons teaching you how to analyze, segment, and target the most profitable customers for increased revenue and conversions.Simply put, this live online course will teach you practical ways to deliver more results with personalization.
You’ll is explore different types of personalization and choose the right one for your business..
You’ll explore different types of personalization and choose the right one for your business.
You’ll is learn how to integrate personalization with other optimization tactics like A/B testing..
You’ll learn how to integrate personalization with other optimization tactics like A/B testing.
you’ll is Finally, learn how to measure the results and present them to champion the cause in your company.In just 4 short weeks, you’ll be able to…Understand personalization at a deep level, including how it fits in and enhances multiple parts of the customer lifecycleUnderstand how to use personalization for both B2B and B2C environmentsPut personalization to work together with analytics, account-based marketing, and creative agency/team workSet strategy and put in place the tools and processes to enable personalization for your businessAvoid typical pitfalls marketers encounter when starting to employ personalizationMake more money from your optimization efforts..
Finally, you’ll learn how to measure the results and present them to champion the cause in your company.In just 4 short weeks, you’ll be able to…Understand personalization at a deep level, including how it fits in and enhances multiple parts of the customer lifecycleUnderstand how to use personalization for both B2B and B2C environmentsPut personalization to work together with analytics, account-based marketing, and creative agency/team workSet strategy and put in place the tools and processes to enable personalization for your businessAvoid typical pitfalls marketers encounter when starting to employ personalizationMake more money from your optimization efforts.
it’s is That’s what all about, right?Your 4-Week Live Class ScheduleThe 60-90 minute live classes will take place twice a week at 9:30 a.m. Pacific / 12:30 p.m. Eastern..
That’s what it’s all about, right?Your 4-Week Live Class ScheduleThe 60-90 minute live classes will take place twice a week at 9:30 a.m. Pacific / 12:30 p.m. Eastern.
This time is works well for folks in Europe as well.Those who attend live will have the opportunity to take part in Q&A (sorry, Asia-Pacific friends, but you’ll still have full access to all of the recordings).PERSONALIZING FOR CONVERSIONClass 1: What is Personalization?We’ll get started with an overview of mobile and desktop website personalization as an approach to driving better conversions..
This time works well for folks in Europe as well.Those who attend live will have the opportunity to take part in Q&A (sorry, Asia-Pacific friends, but you’ll still have full access to all of the recordings).PERSONALIZING FOR CONVERSIONClass 1: What is Personalization?We’ll get started with an overview of mobile and desktop website personalization as an approach to driving better conversions.
We’ll is help you discern which one is right for you as you encounter different situations.Topics covered:What are different forms of web optimization and how do they differ?.
We’ll help you discern which one is right for you as you encounter different situations.Topics covered:What are different forms of web optimization and how do they differ?
based personalization. is Rules.
Rules based personalization.
Predictive personalization.Which approach is is right in which situation?Some of the tools you can use today for eachPersonalization applied to various verticals: ecommerce, financial services, lead gen, b2b, and moreHow much and what kind of data do I need for effective personalization?Where do we, as marketers, add the most value?June 5th, 2017Class 2: Customer Segmentation & Deciding What to Optimize forIn this session, we’ll talk about different approaches to segmenting your customers and what that means for your personalization strategy.Topics covered:Segmentation approachesWhat’s ideal and what’s practical?How does the customer life cycle fit into your personalization approach?How do you choose what to optimize for?.
Predictive personalization.Which approach is right in which situation?Some of the tools you can use today for eachPersonalization applied to various verticals: ecommerce, financial services, lead gen, b2b, and moreHow much and what kind of data do I need for effective personalization?Where do we, as marketers, add the most value?June 5th, 2017Class 2: Customer Segmentation & Deciding What to Optimize forIn this session, we’ll talk about different approaches to segmenting your customers and what that means for your personalization strategy.Topics covered:Segmentation approachesWhat’s ideal and what’s practical?How does the customer life cycle fit into your personalization approach?How do you choose what to optimize for?
impact is What does your optimization goal have on your work?June 7th, 2017Class 3: Deciding What to Personalize: Approaches to Creating CreativeWhere do we start?.
What impact does your optimization goal have on your work?June 7th, 2017Class 3: Deciding What to Personalize: Approaches to Creating CreativeWhere do we start?
experiences is What should we focus on?.
What experiences should we focus on?
we is Once have data, where do we focus our next round of energy?Creative is important for personalization..
Once we have data, where do we focus our next round of energy?Creative is important for personalization.
The words, is images, and layouts that change the mobile and desktop web experience are foundational for personalization..
The words, images, and layouts that change the mobile and desktop web experience are foundational for personalization.
we is How do practically go about doing this?.
How do we practically go about doing this?
workflow is What is important?Topics covered:How to develop variation ideasTypical types of creative used in personalizationWorkflow for creating personalized creativeWorking in house and working with agenciesManaging approvals and setting expectationsJune 12th, 2017Class 4: A/B & MVT Testing to Enable PersonalizationIn this session, we’ll start by setting up an A/B test and a multivariate test, step-by-step, to drive better conversions..
What workflow is important?Topics covered:How to develop variation ideasTypical types of creative used in personalizationWorkflow for creating personalized creativeWorking in house and working with agenciesManaging approvals and setting expectationsJune 12th, 2017Class 4: A/B & MVT Testing to Enable PersonalizationIn this session, we’ll start by setting up an A/B test and a multivariate test, step-by-step, to drive better conversions.
We’ll is explore what kind of personalization is possible using these tools..
We’ll explore what kind of personalization is possible using these tools.
We’ll is then talk talk about where we, as marketers, can add the most value.Topics covered:A hands on view of driving conversions with an A/B testAdvantages and disadvantages of A/B testingAdvantages and disadvantages of multivariate testing (MVT)How marketers and agencies add value with A/B and MVTJune 14th, 2017Class 5: B2C PersonalizationIn this session we’ll dive deeper into personalization approaches with a focus on driving consumer behavior..
We’ll then talk talk about where we, as marketers, can add the most value.Topics covered:A hands on view of driving conversions with an A/B testAdvantages and disadvantages of A/B testingAdvantages and disadvantages of multivariate testing (MVT)How marketers and agencies add value with A/B and MVTJune 14th, 2017Class 5: B2C PersonalizationIn this session we’ll dive deeper into personalization approaches with a focus on driving consumer behavior.
We’ll is walk through example setups with rules based and predictive personalization.Topics covered:Goals of b2c personalizationA hands on view of driving conversions with rules based personalization (RBP)A hands on view of driving conversions with predictive personalization (PP)How marketers and agencies add value with RBP and PPJune 19th, 2017Class 6: B2B PersonalizationIn this session we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers..
We’ll walk through example setups with rules based and predictive personalization.Topics covered:Goals of b2c personalizationA hands on view of driving conversions with rules based personalization (RBP)A hands on view of driving conversions with predictive personalization (PP)How marketers and agencies add value with RBP and PPJune 19th, 2017Class 6: B2B PersonalizationIn this session we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers.
We’ll is address the unique challenges of b2b personalization, which often include low traffic volume and low conversion rates..
We’ll address the unique challenges of b2b personalization, which often include low traffic volume and low conversion rates.
We’ll is walk through example setups with rules based and predictive personalization.Topics covered:Goals of b2b personalization and key differences from b2c personalizationA hands on view of driving conversions with rules based personalization (RBP)A hands on view of driving conversions with predictive personalization (PP)Account Based Marketing and anonymous marketingHow marketers and agencies add value with RBP, PP, ABMJune 21st, 2017Class 7: Analyzing Results & IteratingIn this session, we’ll talk about the typical ways marketers demonstrate lift, progress, and insight..
We’ll walk through example setups with rules based and predictive personalization.Topics covered:Goals of b2b personalization and key differences from b2c personalizationA hands on view of driving conversions with rules based personalization (RBP)A hands on view of driving conversions with predictive personalization (PP)Account Based Marketing and anonymous marketingHow marketers and agencies add value with RBP, PP, ABMJune 21st, 2017Class 7: Analyzing Results & IteratingIn this session, we’ll talk about the typical ways marketers demonstrate lift, progress, and insight.
Our goal is is to help you, the marketer, be a hero.Topics covered:Integrating with Google Analytics and MixpanelIntegrating with in-house systemsWhat is the right granularity of analysis?What is the right time horizon of analysis?How does personalization analysis differ from A/B testing analysis?What do takeaways mean when you’re continually personalizing?What should I focus on next?Connection to paid mediaJune 26th, 2017Class 8: How to Bring to Life into your BusinessWe will tie everything together in this final session..
Our goal is to help you, the marketer, be a hero.Topics covered:Integrating with Google Analytics and MixpanelIntegrating with in-house systemsWhat is the right granularity of analysis?What is the right time horizon of analysis?How does personalization analysis differ from A/B testing analysis?What do takeaways mean when you’re continually personalizing?What should I focus on next?Connection to paid mediaJune 26th, 2017Class 8: How to Bring to Life into your BusinessWe will tie everything together in this final session.
We is will talk about practical rules of thumb to consider as you set up personalization in your business..
We will talk about practical rules of thumb to consider as you set up personalization in your business.
We’ll is cover things to watch out for and typical pitfalls.Topics covered:How to set yourself up for early successTypical pitfalls to avoidPulling it all togetherJune 28th, 2017You will also get 10 pre-recorded video lessonsIn addition to live classes, you’ll get access to snack-size video lessons to bring you up to speed on the course topics..
We’ll cover things to watch out for and typical pitfalls.Topics covered:How to set yourself up for early successTypical pitfalls to avoidPulling it all togetherJune 28th, 2017You will also get 10 pre-recorded video lessonsIn addition to live classes, you’ll get access to snack-size video lessons to bring you up to speed on the course topics.
Topics is covered include:1..
Topics covered include:1.
(MVT) Testing8. is Multivariate.
Multivariate (MVT) Testing8.
Rules is Based Personalization (RBP)9..
Rules Based Personalization (RBP)9.
A Shift is in ApproachShow Off Your New Skills:Get a Certificate of CompletionOnce the course is over, pass a test to get certified in Personalization.Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.Why you'll learn more from live classesIn short: You'll actually make time for learning.Most people don't ever complete self-study courses..
A Shift in ApproachShow Off Your New Skills:Get a Certificate of CompletionOnce the course is over, pass a test to get certified in Personalization.Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.Why you'll learn more from live classesIn short: You'll actually make time for learning.Most people don't ever complete self-study courses.
It's is difficult to prioritize learning over urgent items on your to-do list..
It's difficult to prioritize learning over urgent items on your to-do list.
we’re is (Hey, all busy.)How do we know?A 2015 study shows that the current average completion rate for MOOCs (Coursera, edX, Udacity) is approximately 15%..
(Hey, we’re all busy.)How do we know?A 2015 study shows that the current average completion rate for MOOCs (Coursera, edX, Udacity) is approximately 15%.
rate. is So 85% drop-off.
So 85% drop-off rate.
The course is that received a Coursera award for having the highest completion rate — wait for it — had a rate of 20%!Seth Godin reported that his courses on Udemy and Skillshare have an 80% drop-off rate.We've run self-study courses for years, and our numbers confirm thisOur previous live coaching classes have had over 90% completion rates..
The course that received a Coursera award for having the highest completion rate — wait for it — had a rate of 20%!Seth Godin reported that his courses on Udemy and Skillshare have an 80% drop-off rate.We've run self-study courses for years, and our numbers confirm thisOur previous live coaching classes have had over 90% completion rates.
every single live class, is Around 60% attended the rest watched recordings (due to time zone differences, etc).Our #1 goal is customer success... That you actually master this stuff..
Around 60% attended every single live class, the rest watched recordings (due to time zone differences, etc).Our #1 goal is customer success... That you actually master this stuff.
We're is confident that this live class format will do it.Enroll NowBefore It's Too LateYou'll get...8 Personalizing for Conversion live classes with Guy.Access to a private, members-only discussion group with Guy and your peers.To ask Guy all of your burning personalization questions.Need help convincing your boss to pay for this?ENROLL NOW — $499.00 $499 $68 - Personalizing For Conversion - Conversionxl.
We're confident that this live class format will do it.Enroll NowBefore It's Too LateYou'll get...8 Personalizing for Conversion live classes with Guy.Access to a private, members-only discussion group with Guy and your peers.To ask Guy all of your burning personalization questions.Need help convincing your boss to pay for this?ENROLL NOW — $499.00 $499 $68 - Personalizing For Conversion - Conversionxl