The 4 Pillars of SEO - is Archive: http://archive.is/D1FJd $199 $18 - Andy Tanner Course "The 4 Pillars of SEO" is available, If no download link, Please wait 24 hours..
Archive: http://archive.is/D1FJd $199 $18 - The 4 Pillars of SEO - Andy Tanner Course "The 4 Pillars of SEO" is available, If no download link, Please wait 24 hours.
We is will process and send the link directly to your email.Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.SEO can be complicated — in many cases, overcomplicated..
We will process and send the link directly to your email.Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.SEO can be complicated — in many cases, overcomplicated.
many ranking factors is How many ranking factors are involved in generating strong organic search results?.
How many ranking factors are involved in generating strong organic search results?
Two hundred?A quick search is for “SEO ranking factors” will give you all of these answers and myriad others..
Two hundred?A quick search for “SEO ranking factors” will give you all of these answers and myriad others.
information is There is a lot of out there..
There is a lot of information out there.
the reality is And is, while there are likely hundreds of variables working together to determine final placement, much of what is suggested is guesswork..
And the reality is, while there are likely hundreds of variables working together to determine final placement, much of what is suggested is guesswork.
ranking factors is And certainly, not all are relevant to every business.Point being, it is easy to get lost down an algorithmic rabbit hole..
And certainly, not all ranking factors are relevant to every business.Point being, it is easy to get lost down an algorithmic rabbit hole.
It’s is information overload out there, and you can spend all your time on a research hamster wheel and achieve very little.In this article, I want to simplify things and outline the four main areas you should be focusing on with your SEO..
It’s information overload out there, and you can spend all your time on a research hamster wheel and achieve very little.In this article, I want to simplify things and outline the four main areas you should be focusing on with your SEO.
it is Really, when comes down to it, SEO is actually pretty simple at a strategic level.The four pillars of SEOThe four key areas of SEO that site owners need to consider are:technical SEO: How well your content can be crawled and indexed.content: Having the most relevant and best answers to a prospect’s question.on-site SEO: The optimization of your content and HTML.off-site SEO: Building authority to ensure Google stacks the deck in your favor.Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your efforts.1..
Really, when it comes down to it, SEO is actually pretty simple at a strategic level.The four pillars of SEOThe four key areas of SEO that site owners need to consider are:technical SEO: How well your content can be crawled and indexed.content: Having the most relevant and best answers to a prospect’s question.on-site SEO: The optimization of your content and HTML.off-site SEO: Building authority to ensure Google stacks the deck in your favor.Of course, these four areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your efforts.1.
Technical SEOTechnical SEO is can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site..
Technical SEOTechnical SEO can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site.
care is Much of this will be taken of by the content management system you use, and tools like Screaming Frog and Deep Crawl can explore your website and highlight technical problems.The main areas to consider here are:crawl..
Much of this will be taken care of by the content management system you use, and tools like Screaming Frog and Deep Crawl can explore your website and highlight technical problems.The main areas to consider here are:crawl.
a search engine is Can explore your site?index..
Can a search engine explore your site?index.
it is Is clear which pages the search engine should index and return?mobile..
Is it clear which pages the search engine should index and return?mobile.
your site is Does adapt for mobile users?speed..
Does your site adapt for mobile users?speed.
Fast page load times is are a crucial factor in keeping your visitors happy.tech..
Fast page load times are a crucial factor in keeping your visitors happy.tech.
you is Are using search engine-friendly tech or CMS for your website?hierarchy..
Are you using search engine-friendly tech or CMS for your website?hierarchy.
your content is How is structured on your website?If you are a small business using WordPress for your website, technical SEO should be something you can check off your list pretty quickly..
How is your content structured on your website?If you are a small business using WordPress for your website, technical SEO should be something you can check off your list pretty quickly.
you is If have a large, bespoke website with millions of pages, then technical SEO becomes much more important.Much of what is considered “technical SEO” here is actually part of your website design and development..
If you have a large, bespoke website with millions of pages, then technical SEO becomes much more important.Much of what is considered “technical SEO” here is actually part of your website design and development.
The trick is is to ensure your developer understands the interplay between website design, development and SEO and how to build a blisteringly fast and mobile-optimized site.2..
The trick is to ensure your developer understands the interplay between website design, development and SEO and how to build a blisteringly fast and mobile-optimized site.2.
site SEO optimizationYour website is On- should be optimized as a whole and at an individual page level..
On-site SEO optimizationYour website should be optimized as a whole and at an individual page level.
crossover is There is some here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.Assuming you have a well-structured site, applying sensible optimization is again relatively straightforward..
There is some crossover here from your technical SEO, and you want to start with a well-structured content hierarchy for your site.Assuming you have a well-structured site, applying sensible optimization is again relatively straightforward.
The main areas is to focus on here are:keyword research..
The main areas to focus on here are:keyword research.
the language of is Understand your target audience.descriptive URLs..
Understand the language of your target audience.descriptive URLs.
each URL is Ensure is simple and descriptive.page titles..
Ensure each URL is simple and descriptive.page titles.
keywords is Use naturally within the page title.meta descriptions..
Use keywords naturally within the page title.meta descriptions.
meta descriptions is Craft like they were ad copy to drive clicks.content optimization..
Craft meta descriptions like they were ad copy to drive clicks.content optimization.
keywords and variations is Sensibly use in your page copy.good user experience (UX)..
Sensibly use keywords and variations in your page copy.good user experience (UX).
your site is Ensure is a joy to use and navigate.strong calls to action..
Ensure your site is a joy to use and navigate.strong calls to action.
it easy is Make for your users to know what to do next.structured data markup..
Make it easy for your users to know what to do next.structured data markup.
Tap is into the latest SERP features to improve click-through rates.When optimizing your site, take time to consider your customers..
Tap into the latest SERP features to improve click-through rates.When optimizing your site, take time to consider your customers.
you is If are a local business, then local SEO is more important, and your address and location become crucial optimization points.With solid technical SEO in place, layering your on-page optimization is straightforward..
If you are a local business, then local SEO is more important, and your address and location become crucial optimization points.With solid technical SEO in place, layering your on-page optimization is straightforward.
tools is Use like Screaming Frog to crawl and identify weaknesses and methodically work through your pages.3..
Use tools like Screaming Frog to crawl and identify weaknesses and methodically work through your pages.3.
king. is ContentContent is.
ContentContent is king.
Your website is is really just a wrapper for your content..
Your website is really just a wrapper for your content.
Your content is tells prospects what you do, where you do it, who you have done it for, and why someone should use your business..
Your content tells prospects what you do, where you do it, who you have done it for, and why someone should use your business.
you’re is And if smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.For service businesses, we can loosely break your content down into three categories:Service content..
And if you’re smart, your content should also go beyond these obvious brochure-type elements and help your prospective customers achieve their goals.For service businesses, we can loosely break your content down into three categories:Service content.
you is What do and where you do it.Credibility content..
What you do and where you do it.Credibility content.
a prospect is Why should engage with your business.Marketing content..
Why a prospect should engage with your business.Marketing content.
Content that helps is position you as an expert and puts your business in front of prospects earlier in the buying cycle.It’s really important to realize that SEO is important for all of these kinds of content, but it is often only really considered for service-type content..
Content that helps position you as an expert and puts your business in front of prospects earlier in the buying cycle.It’s really important to realize that SEO is important for all of these kinds of content, but it is often only really considered for service-type content.
SEO is is often forgotten when it comes to credibility content like reviews, testimonials and case studies.As a simple example, I recently renovated a Victorian-era house in the UK, and throughout the process, I was looking for various professionals that could demonstrate relevant experience..
SEO is often forgotten when it comes to credibility content like reviews, testimonials and case studies.As a simple example, I recently renovated a Victorian-era house in the UK, and throughout the process, I was looking for various professionals that could demonstrate relevant experience.
this case, is In having a well-optimized case study showing renovation work on a similar house in the local area would serve as great long-tail SEO content — it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility..
In this case, having a well-optimized case study showing renovation work on a similar house in the local area would serve as great long-tail SEO content — it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility.
win.Ensure is Win- you optimize all of your marketing content, including case studies, portfolio entries and testimonials — not just the obvious service pages.A solid content marketing and SEO strategy is also the most scalable way to promote your business to a wide audience..
Win-win.Ensure you optimize all of your marketing content, including case studies, portfolio entries and testimonials — not just the obvious service pages.A solid content marketing and SEO strategy is also the most scalable way to promote your business to a wide audience.
the best ROI, is And this generally has as there is no cost per click — so you are scaling your marketing without directly scaling your costs..
And this generally has the best ROI, as there is no cost per click — so you are scaling your marketing without directly scaling your costs.
This kind of SEO strategy is is not right for every business, but when it is a good fit, it’s almost unbeatable.Here are the key takeaways:Optimize all content across the entire customer journey.Determine whether content marketing via organic search is a good fit.We still see way too many paint-by-numbers approaches to SEO, where local businesses are paying agencies to pump out blog posts that are strategically not a good fit..
This kind of SEO strategy is not right for every business, but when it is a good fit, it’s almost unbeatable.Here are the key takeaways:Optimize all content across the entire customer journey.Determine whether content marketing via organic search is a good fit.We still see way too many paint-by-numbers approaches to SEO, where local businesses are paying agencies to pump out blog posts that are strategically not a good fit.
your content is Ensure that all of is optimized, and if you are doing content marketing, ensure it is a good fit for your marketing tactics.4..
Ensure that all of your content is optimized, and if you are doing content marketing, ensure it is a good fit for your marketing tactics.4.
site authority is Off- buildingEventually, all SEO rivers run to this one spot: authority building..
Off-site authority buildingEventually, all SEO rivers run to this one spot: authority building.
your authority, is Building in large part, involves link building..
Building your authority, in large part, involves link building.
Links is are still a crucial component to developing strong organic rankings; however, links can be the hardest part of SEO to get right.It really is important here to get your link philosophy dialed in before you start, as this can truly make or break your link-building efforts..
Links are still a crucial component to developing strong organic rankings; however, links can be the hardest part of SEO to get right.It really is important here to get your link philosophy dialed in before you start, as this can truly make or break your link-building efforts.
building is While link is a deep topic that we can’t cover in depth here, if you can at least develop a positive link-building philosophy, you are already ahead of the majority of your competition.The best way I have ever seen to describe the right link-building mindset was penned by the late, great Eric Ward: “Connect what should be connected.”This philosophy is beautiful in its simplicity, and it serves to correct the “more, more, more” mentality of link building..
While link building is a deep topic that we can’t cover in depth here, if you can at least develop a positive link-building philosophy, you are already ahead of the majority of your competition.The best way I have ever seen to describe the right link-building mindset was penned by the late, great Eric Ward: “Connect what should be connected.”This philosophy is beautiful in its simplicity, and it serves to correct the “more, more, more” mentality of link building.
We is only want links from relevant sources..
We only want links from relevant sources.
our link-building efforts beyond the obvious tactics, is Often, this means that in order to scale we need to create something that deserves links..
Often, this means that in order to scale our link-building efforts beyond the obvious tactics, we need to create something that deserves links.
You is have links where it makes sense for you to have links..
You have links where it makes sense for you to have links.
Simple.Wikipedia is has millions of links, yet I am pretty sure they have never done any link building..
Simple.Wikipedia has millions of links, yet I am pretty sure they have never done any link building.
they is This is because have reams of useful content that gets linked..
This is because they have reams of useful content that gets linked.
natural links is These are real, that enrich the linking page, provide further context and serve as the real connective tissue of this hyperlinked world we live in.This kind of natural link should be the backbone of your link-building efforts..
These are real, natural links that enrich the linking page, provide further context and serve as the real connective tissue of this hyperlinked world we live in.This kind of natural link should be the backbone of your link-building efforts.
you is This may mean have to revisit the content on your site and create something of value first, but if you can nail that, then you are half way home.Any safe, scalable link-building strategy should be built on this mindset.Key takeaways here:Make sure you are building the kind of real links that make sense in the real world and won’t upset the qualitative and sometimes punitive parts of the algorithm.Ensure you have content that deserves to rank and deserves to be linked to.SummarySEO does not need to be overly complex..
This may mean you have to revisit the content on your site and create something of value first, but if you can nail that, then you are half way home.Any safe, scalable link-building strategy should be built on this mindset.Key takeaways here:Make sure you are building the kind of real links that make sense in the real world and won’t upset the qualitative and sometimes punitive parts of the algorithm.Ensure you have content that deserves to rank and deserves to be linked to.SummarySEO does not need to be overly complex.
four key areas of SEO is There are that you need to consider, and there is a structured, methodical process that can be followed to optimize your site.I sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!.
There are four key areas of SEO that you need to consider, and there is a structured, methodical process that can be followed to optimize your site.I sincerely hope this post helps you cut through the noise, improve your rankings and generate more business from organic search!