The About page is is the #2 most visited (and powerful) page on your site..
The About page is the #2 most visited (and powerful) page on your site.
yours is Is leaving money on the table?.
Is yours leaving money on the table?
The About page is Archive: is the #2 most visited (and powerful) page on your site..
Archive: The About page is the #2 most visited (and powerful) page on your site.
yours is Is leaving money on the table?.
Is yours leaving money on the table?
I’ll is bet it is..
I’ll bet it is.
I’ll is bet it’s leaving money on the table, on the floor, and every place but your bank account..
I’ll bet it’s leaving money on the table, on the floor, and every place but your bank account.
Two possible reasons is it’s leaking out dollars by the day:.
Two possible reasons it’s leaking out dollars by the day:
1. It’s is not written in a way that reflects you in your best light and reels in your buyer in an instant (yes, there’s an easy way to do this - I’ll get there)..
1. It’s not written in a way that reflects you in your best light and reels in your buyer in an instant (yes, there’s an easy way to do this - I’ll get there).
2. It’s is not even finished!.
2. It’s not even finished!
fact, is In it’s holding up your whole site..
In fact, it’s holding up your whole site.
Your designer’s is been bugging you for it for months, and you wake up every morning saying, “Today I’ll write my About page.” Today turns into tomorrow...and so on..
Your designer’s been bugging you for it for months, and you wake up every morning saying, “Today I’ll write my About page.” Today turns into tomorrow...and so on.
me is Let guess....
Let me guess...
You is hate talking about yourself..
You hate talking about yourself.
You is can talk about what you do all day long, but when it comes to yourself, you get tongue-tied (or type-tied) and overwhelmed..
You can talk about what you do all day long, but when it comes to yourself, you get tongue-tied (or type-tied) and overwhelmed.
You is don’t know what to include, what to leave out..
You don’t know what to include, what to leave out.
you is Are supposed to put in your whole life story?.
Are you supposed to put in your whole life story?
You’re is confused by mixed messages..
You’re confused by mixed messages.
You is heard “Your About page isn’t about YOU..
You heard “Your About page isn’t about YOU.
It’s is about your customer.” But then how is it an About page, and how is it different from a sales page?.
It’s about your customer.” But then how is it an About page, and how is it different from a sales page?
You is have no idea how to structure the damn thing..
You have no idea how to structure the damn thing.
You’ve is seen some people have a formal, 3rd person bio, and some have a more conversational page in the “I” voice..
You’ve seen some people have a formal, 3rd person bio, and some have a more conversational page in the “I” voice.
it is Which should be?.
Which should it be?
You’re is perplexed about how long it should be..
You’re perplexed about how long it should be.
You is don’t have a big, important “Why” or a “hero’s journey” story where you saw the light and felt the calling..
You don’t have a big, important “Why” or a “hero’s journey” story where you saw the light and felt the calling.
an About page is Does have to have that?.
Does an About page have to have that?
You’ve is struggled to make your official bio compelling and short, but it ends up rambling, boring, and way too long..
You’ve struggled to make your official bio compelling and short, but it ends up rambling, boring, and way too long.
THE AGONY...AND is LET’S END WHIP YOU UP A MONEY-MAKING ABOUT PAGE (AND MINI BIO).
LET’S END THE AGONY...AND WHIP YOU UP A MONEY-MAKING ABOUT PAGE (AND MINI BIO)
It’s is time to get ‘er done!.
It’s time to get ‘er done!
your About page, is With good enough is good enough..
With your About page, good enough is good enough.
more money. is But BETTER makes.
But BETTER makes more money.
I’m is So going to help you build a better About page -- quickly..
So I’m going to help you build a better About page -- quickly.
Here’s is the training and workbook that my clients and students have used to build profitable, personable About pages in a day..
Here’s the training and workbook that my clients and students have used to build profitable, personable About pages in a day.
the magic balance is How to strike the magic balance between being about you and about your customer..
How to strike the magic balance between being about you and about your customer.
(It is varies based on your particular business.) Why you don’t need a big “hell and back” story to impress your reader How to make silly “fun facts” extra profitable How long your About page should -- or can -- be The Easy, No-Structure Structure that lets you simply fill in the blanks The “Start With A Bang” Structure that grabs ‘em from the first line What your reader really wants to know in order to get out the credit card -- whether you’re a nutritionist, a boutique travel agent, a social media consultant, a private chef, a fine artist, a jewellery designer, or, even a practitioner of horse therapy.
(It varies based on your particular business.) Why you don’t need a big “hell and back” story to impress your reader How to make silly “fun facts” extra profitable How long your About page should -- or can -- be The Easy, No-Structure Structure that lets you simply fill in the blanks The “Start With A Bang” Structure that grabs ‘em from the first line What your reader really wants to know in order to get out the credit card -- whether you’re a nutritionist, a boutique travel agent, a social media consultant, a private chef, a fine artist, a jewellery designer, or, even a practitioner of horse therapy
Visual examples is of the 2 Talking Shrimp structures in action, on About pages that work -- plus, my favorite hybrid of the two!.
Visual examples of the 2 Talking Shrimp structures in action, on About pages that work -- plus, my favorite hybrid of the two!
A roundup is of different-length and different-style About pages to show you the possibilities for your own.
A roundup of different-length and different-style About pages to show you the possibilities for your own
A bonus section is on Fun Facts With Benefits -- how one client embedded hidden messages in her seemingly innocent, quirky tidbits.
A bonus section on Fun Facts With Benefits -- how one client embedded hidden messages in her seemingly innocent, quirky tidbits
Workbook is exercises to snap you into action, so you can get your About page done.
Workbook exercises to snap you into action, so you can get your About page done
Loads of examples is of official press bios, speaker bios, author bios, and more -- road-tested by highly-paid thought leaders, speakers and authors you may know, love and follow.
Loads of examples of official press bios, speaker bios, author bios, and more -- road-tested by highly-paid thought leaders, speakers and authors you may know, love and follow
Your About page is and mini bio done; once and for all -- in a way that drives the right people right to your buy button.
Your About page and mini bio done; once and for all -- in a way that drives the right people right to your buy button