Module 1: Preparing The Basics

• The type of image you should use for your profile picture
• How to create the perfect LinkedIn headline
• What your summary means, and how to write it
• Adding your work experience to your profile
• BONUS: How to set up a LinkedIn company page

Module 2: Define Your Expertise

• Defining your skills
• Understanding endorsements and how to ask for them
• How to build your recommendations
• Adding awards to your profile
• BONUS: Adding images, videos and presentations

Module 3: Evaluate & Grow Your Contacts

• How to join groups
• Importing contacts from desktop
• Importing contacts from mobile
• Managing existing relationships 
• Reconnecting with old contacts
• Identifying decision makers from your contact list

Module 4: Find & Connect With New Customers

• Understanding how to use InMail
• LinkedIn etiquette with how-to templates
• Identifying new decision makers
• How to use current contacts to get warm introductions
• Utilising “who’s viewed your profile”
• How not to be visible in search

Module 5: Prepare To Prospect Leads

• Understanding thought leadership, and how to become a thought leader
• Using LinkedIn Pulse to publish an article to over 400 million people
• Creating a list of target prospects
• Preparing templates to engage with prospects

Module 6: Action Your Plan & Make Contact

• Offering a clear call-to-action
• Automating updates and listening to your LinkedIn connections
• Monitoring responses
• Re-engaging with contacts and thought leaders on a regular basis
• How to manage your LinkedIn brand in just 10 minutes a day