Phil Ebiner – Content Marketing
Welcome to the only class you need to learn how to use content marketing to grow your business and brand.
From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.
Phil Ebiner – Content Marketing course with special price just for you: $49 $19
Phil Ebiner – Content Marketing
Content Marketing
The Ultimate Beginner’s Guide
Welcome to the only class you need to learn how to use content marketing to grow your business and brand.
From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all.
After taking this course, you’ll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. Here are just a few examples of what you can do with content marketing:
- Get more followers
- Increase website traffic
- Grow an email list
- Make more sales
- and so much more!
This course is based off the instructor’s own experience using content marketing to grow his own 7-figure business. What you learn will be actionable, realistic, and easy to start on any budget for any type of business
What will you learn?
- Content Marketing Basics: Learn why content marketing is important for any modern business, the best formats and platforms to use, and how it all fits in to a digital marketing funnel.
- Branding Your Business: Truly understand what your business goals and and how content marketing can help you achieve them.
- Target Audience: Create customer personas based off of demographics to improve how you create content that helps your ideal customer.
- Content Ideation: Come up with amazing content ideas and develop a system so you never run out of content your audience loves.
- Content Marketing Formats: Understand the different types of content and which ones are best for your business.
- Creating Your Content: Learn best practices for writing great articles and making great visual, audio and video content.
- Publishing Your Content: Know the best platforms for different kinds of content, and tips for easily repurposing content across multiple platforms.
- Promoting Your Content: Get more views and engagement with social media, email marketing and other forms of traditional marketing.
- Marketing Funnels: Build digital marketing funnels that turn potential customers into returning ones with your content.
- Measuring Your Results: Learn how to use analytics on websites, YouTube and social media to improve your content creation and better achieve your goals.
This course covers it all, and if you put into practice all of the techniques taught in the course, you should have a professional marketing system that helps your business grow. You can also use these skills to get a job in the booming digital marketing space.
Our Happiness Guarantee
If you aren’t happy with the course, we have a 30-day 100% money-back guarantee. If you’re not satisfied, you can get a full refund.
What are you waiting for?
Start using modern content marketing methods today!
See you in class!
Your Instructor
Phil Ebiner
My passion is inspiring people through online courses. Since 2012, over 2,000,000 students have taken my online courses – and I’m so grateful to every single one of you.
I graduated with a Bachelor’s Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 10 years, I’ve shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.
Course Curriculum
Content Marketing
Introduction
Welcome (3:07)
DOWNLOAD: The Ultimate Guide to Content Marketing
Content Marketing Basics
What and Why (4:09)
DOWNLOAD: Top 10 Content Marketing Ideas
Content Formats and platforms (2:48)
What is a marketing funnel (6:36)
Define Your Brand & Purpose
DOWNLOAD: Branding Worksheet
Intro and Define your goal (2:40)
Position your brand (4:45)
Business Personality (4:01)
Unique selling proposition (2:29)
Define Your Target Audience
Define your target audience (5:49)
What are their pain points? (6:11)
Where is your audience? (4:58)
Customer personas (5:45)
Come Up with Great Content Ideas
Create an Ideation system (6:14)
Case Study – idea brainstorm (12:00)
Case Study – Research (13:39)
Asking your audience (5:46)
Content Marketing Formats
Format intro and formats (3:02)
Writing Case Study (12:43)
Video Case Study (9:13)
Visual & Photo Case Study (10:43)
Audio Content Case Study (5:32)
Social Media Case Study (6:24)
Repurposing Content (4:59)
Create Amazing Content
Welcome to this section (3:52)
Write great content (11:40)
Create great videos (11:46)
Create great visual content (3:27)
Create great audio content (5:34)
Create better social media content (10:32)
Publish Your Content
DOWNLOAD: Social Media Checklist
Create a marketing plan (12:30)
DOWNLOAD: Sample Content Marketing Calendar
Publishing articles (4:17)
Publishing video content (4:22)
Publishing audio content (4:35)
Publishing visual content (2:02)
Content Marketing Funnels
Welcome to this section (2:32)
Email marketing funnel (7:08)
Article marketing funnel (5:24)
Video marketing funnel (7:58)
Social media marketing funnel (4:35)
Promote Your Content
Welcome to the section (0:40)
DOWNLOAD: Sample Content Marketing Promotion Schedule
Boosting with social media (6:05)
Email marketing tips (6:57)
Word of mouth marketing (2:43)
Merchandise (2:32)
Collaborations (3:17)
Paid advertising (3:04)
Measuring Your Content Marketing Results
Measuring results basics (11:46)
Website analytics (21:25)
Video analytics (10:14)
Social media analytics (4:46)
Conclusion
Thank You (1:26)
Content Marketing|Phil Ebiner|Phil Ebiner – Content Marketing