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$1990 $110 – Product Marketing For Technology – ConversionXL, Lucas Weber
Become great at product marketing
Product marketing is your company’s best growth lever.
So why aren’t more marketers upskilling in this area?
From positioning to designing a measurable product launch, learn how to make product marketing a cross-functional powerhouse for your business.
The role of a product marketing manager is to act as the glue between marketing and product teams.
But navigating the ambiguity between two very different teams with unique (often competing) goals is never easy.
This course teaches you the skills needed to be a product marketing manager who builds alignment, wins sales and drives results.
What this course will teach you …
How to coordinate a product marketing launch to drive leads, sales and customer retention.
You are considering a career as a Product Marketing Manager
You already work as a Product Marketing Manager in a SaaS, B2B, or B2C company and are interested in upskilling to improve results.
You already have many years of experience in the role and are looking for new inspiration and strategies.
You work as a developer or have little or nothing to do with marketing or sales.
Basic understanding of sales and marketing and their respective roles within the company.
Basic understanding of the marketing funnel, lead nurturing, customer retention, and developing marketing campaigns.
Basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.
$1990 $110 – Product Marketing For Technology – ConversionXL, Lucas Weber