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$49 $10 – Modern Day Copy – Dan Henry
Imagine Waking Up To This…
This is the EXACT message you’ll see when you get the ban hammer for writing copy that violates FB’s advertising policy.
Sometimes you might get a “slap on the wrist” in the form of ad disapprovals…
And too many of those will eventually lead to this situation…
Or sometimes without any warning…
Or without any reason…
You’ll login to your business account and be face-to-face with that message above.
So what happens next?
Well, you’ll have to plead your case with FB and hope they reinstate your ad account…
But every day your ads aren’t running…
Sales are lost.
Your business’s revenue stream is pretty much frozen.
And who knows when your appeal will be answered?
If you were making $100 per day…
That’s a loss of at least $3000 per month…
If you were making $1000 per day…
That’s $30,000 of cash that’s not seeing your bank account…
All because you or your copywriter wrote some ad copy that FB deemed “unsavory”.
So if your business depends on traffic from FB, it’s like your entire business vanished overnight.
And if you’re familiar with the internet marketing space…
The infamous “Google Slap” that happened a few years ago completely wiped out a wave of online businesses.
All because these businesses were trying to cheat and outsmart the system…
And we’re writing copy on pages that had false claims.
So these platforms have zero tolerance for this stuff.
But That’s Not Even The Worst Part…
You’ll be LUCKY if you see a temporary disable message on your business account…
That’s still a “slap on the wrist”.
Because there’s one more level above that…
So I HOPE you’ll never see this message inside your business manager…
This is when you get completely blacklisted.
It’s really hard to come back at this point…
And if you think you’re somehow special…
Because you’ve advertised on the platform for years…
And spent a ton of money…
Think again.
All it takes is writing one line of copy that seems iffy…
Making promises and claims on a page that are on the extreme end of the spectrum…
Or making a video that violates policy…
So my question is…
Are You Still Using Old-School, Bannable Copywriting Methods?
If you’ve studied any of the old copywriting books or ads…
The one thing you’ll notice is how extreme and aggressive their claims are…
Claims like…
“How To make X Dollars Without Lifting A Finger!”
“How To Lose X Pounds In X Time Without Diet Or Exercise!”
“You Will Double Your Fat Loss…And Keep it Off Forever!”
Well, if you try making any similar claims or promises on platforms like FB or Google…
There’s a 90% chance you’ll set off a red flag with the artificial intelligence gatekeeper…
…and get slapped with an account disable or poor quality score.
And there goes all your traffic for the foreseeable future.
Yet, so many people are still teaching these old-school copy tricks and methods…
It’s like they haven’t realized these ad platforms have gotten smarter.
This isn’t like the old days where these ad platforms were like the Wild Wild West…
Where you can say whatever you please and get away with it…
And if you think FB is harsh…
You DEFINITELY Don’t Want To Get These Guys Involved…
3 Letters. The F-T-C.
Take a look at this recent case involving Agora Publishing for example…
They’re a $1.5 Billion company that has a reputation for practicing old-school copywriting methods…
So it’s no surprise that most of their funnels aren’t FB compliant…
And recently they just got into hot water with the FTC.
Take a look at some of these claims…
“Cure Type 2 Diabetes in 28 days, without any changes in diet or exercise.”
“100 percent success rate.”
SERIOUSLY?
This is what happens when you follow dead copywriting methods from the past…
Back when marketing and advertising was the Wild West…
And the FTC didn’t have strict standards.
Let’s take a look at another example from this case…
FREE checks from the government…
Sounds pretty enticing right?
The FTC thinks so too.
So here’s my forecast on copywriting for 2019 and beyond…
Copywriting Is More About Compliance Than Conversion
That is what modern day copywriting is about.
Will you get more sales making aggressive and larger-than-life claims?
Yes, probably.
But what happens when these ad platforms decide to turn off the faucet for your traffic?
How many sales will you get with zero traffic?
That is EXACTLY why you need to write copy with more emphasis on compliance than conversion.
Is it possible to write profitable copy WITHOUT making big promises and claims?
ABSOLUTELY!
That’s how I’ve been able to stay ahead of the game with my ads.
While everyone is trying to “game the system” and finding ways to hug the line of compliance…
I stay as far away from the line as possible…
Because you never know when that line is going to move…
And then one day your business is frozen.
A day of no ads could mean a loss of hundreds…
Even thousands of dollars for you…
For me personally, it ranges into five figures of lost revenue.
Not to mention, you’re in the dark with the status of your account…if you get a chance to appeal…
So the thought of this happening to me creates a pit in my stomach.
Which is why when I write copy for these ad platforms, I focus on compliance first.
The last thing I need is the FTC to come knocking at my door…
Because all of this can be avoidable…
Just Write Ethical Copy That CONVERTS!
Which is why I put together this training for writing network-approved, cash-printing copy that converts on cold traffic.
It’s called Modern Day Copy.
And if you’re wondering…
The answer is yes, I’ve gotten in trouble with FB before.
And even though I’ve spent millions with their platform, I DO NOT receive any type of special treatment.
I get the same treatment and tolerance as someone who spends $1000 a day…
Or $100 a day…
Even $5 a day.
And I learned this lesson a LONG time ago…
Because I was a victim of the infamous Google Slap!
Imagine spending thousands of hours optimizing and “hacking” a traffic source…
And making thousands of dollars on autopilot…
Only to have a developer insert a quick line of code that changes how an entire algorithm works…
And essentially destroying an entire business overnight.
So I know far too well the power these ad platforms have…
Which is why I play by the rules as much as possible…
Instead of trying to cheat the system.
And guess what?
It’s a lot more profitable when these ad platforms have your back…and are NOT examining you under a microscope.
So if you want to scale your offers on these platforms…
Then you need to learn how to write ethical copy that converts
With that out of the way…
Here’s Everything
WHAT YOU GET…
$49 $10 – Modern Day Copy – Dan Henry