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$24 $18 – Gotch SEO Academy 2020 – Nathan Gotch
For the first time ever, I will reveal the simple SEO system I use to generate millions of dollars for businesses around the world (including my own).
Here’s the cool part: you don’t have to be a rocket scientist, developer, or marketing guru to see results from this system.
But, you must be willing to put in the work.
If you are looking for push-button solutions, then stop reading now.
This program isn’t for you.
But, if you understand the value of HARD WORK, then please keep reading.
That quote from Albert Einstein was what helped me create this system.
But before I explain… let me rewind the clock.
It was 2011 and my poor little baseball pitching blog had no traffic.
I also had no solutions.
After unnecessary amounts of research and reading… I stumbled upon SEO.
And that’s when I learned the biggest lesson.
I stopped reading.
I stopped researching.
And I started taking action.
After countless experiments, I discovered another important fact…
I’m sure you have experienced what I’m about to say.
You want to learn SEO.
So you start by Googling “SEO”.
You find big authority websites like Moz, Search Engine Journal, and Wikipedia.
You start reading everything they have to offer on the topic.
But then you realize that there are too many missing pieces.
So, you dive deeper into the rabbit hole…
Now, you start Googling things like “top SEO blogs”.
You then start ingesting all kinds of different SEO advice.
One person says “just create quality content”.
Another person says, “forget content”, “just build backlinks”.
And another person says, “technical optimization is king!”
At this stage, you have entered a state of information overload.
You know a bunch of “stuff”, but in reality…
You know a bunch of opinions.
If you read enough about SEO, you won’t get information overload…
You will get opinion overload.
These conflicting opinions and viewpoints can give you action paralysis.
Even worse…
Since it’s hard to decipher what actually works, you will be fearful to take ANY action.
Many of the “teachers” or “experts” have never gotten results.
And there’s something even worse…
Some of these gurus are pulling a quick one on you.
They will show you results they have gotten with their own website.
This is like a person who makes money by teaching others how to make money.
A guru is someone who makes money by teaching others how to do something.
In most cases, the guru has never used his own tactics. In fact, the only website they ever had success with is their own blog that teaches SEO.
They have only succeeded with ONE website…
You don’t know SEO until you have experienced many different situations.
Now, let’s examine the other type of person that sells courses.
This person runs an SEO agency and must get results for every client.
His agency has gotten SEO results for hundreds of websites.
Of these two people: who do you think has more experience?
I won’t insult your intelligence because the answer is the agency owner.
The agency owner has seen it all.
And most important: this agency owner has gotten legitimate results OUTSIDE of the SEO industry.
Here’s the cool part:
I am THAT agency owner.
I’m Nathan Gotch, the founder of Gotch SEO.
Gotch SEO is one of the most popular SEO blogs in the world and my work has been on Search Engine Journal, Search Engine Watch, Forbes, Huffington Post, Entrepreneur, and many others.
I am also the chief architect of SEO strategy at my agency. The SEO system I’m about to show you is exactly what my agency uses to generate organic search traffic for our clients.
Instead of me saying our system works, I want to show you some real results:
502.80% Growth
61.13% Growth
127.57% Growth
55.77% Growth
100.02% Growth
61.17% Growth
257.51% Growth
Now you’re likely wondering: “those results are cool, but why does it matter?”
Warning: I’m not hyping this up or trying to be “salesy”…
But I am dead serious when I say learning SEO changed my life.
Remember my poor little baseball pitching blog I mentioned earlier?
Learning SEO transformed that project.
It went from an embarrassment to one of the most popular baseball pitching blogs in the world:
I grew this blog using the exact SEO system I’m about to show you.
That blog gave me my first taste of SEO success.
It hooked me.
I started creating niche websites to continue testing and improving my SEO skills.
Here’s the weird part:
I didn’t care about making money.
I created websites with the sole purpose of improving my SEO skills.
If it made money, that was an added bonus.
After a year I was confident in my ability to rank and drive organic traffic.
Now here’s the part I left out:
While I was doing this, I still had a day job.
It was AWFUL.
I’ll never forget that day.
I worked as a loss prevention manager in Beverly Hils at a store called Hermès.
As crazy as it seems…
I did this for a year STRAIGHT.
People get insecure when you step outside of the status quo.
One of these “people” was a woman I worked with.
I don’t want to throw her under the bus, so let’s say her name was “Jill”.
Jill and many of my co-workers often asked me:
“What are you always doing on your laptop inside Starbucks?”
My answer was always the same:
“I’m working on SEO projects because I want to start my own SEO business.”
The most common reactions to my answer were:
“What is SEO?” or “Oh.. That’s cool”
The second statement was usually followed with an awkward silence or an eye roll.
Except for “Jill”.
Her response was more sinister.
In a sarcastic tone, Jill said:
Jill’s sarcastic comment fueled my fire.
This was the turning point in my life.
I quit that awful job, packed up, and drove to St. Louis.
I had $0 to my name and was over $40,000 in debt.
I also had no clients and no job on the horizon.
Most people would have looked at my situation and thought I was “hopeless”.
But I didn’t feel that way.
Now you might be asking: “WHY?”
Are you listening? This is the most important part of the story.
The reason I was confident is because I knew how to do SEO.
I didn’t know how that would translate into income.
But I did know it is a valuable and in-demand skill.
After lots of thought, I decided to start my own SEO agency.
I was confident I could help businesses improve their SEO.
Within one month, I landed three clients.
My dream was now a reality.
My SEO agency went from making nothing to generating $201,425.88 in my first year of being in business.
The crazy part is that my agency’s revenue has more than doubled since then.
I’m not telling you this to brag.
I’m telling you this because I want you to see that I’m no different than you are. I want you to see that knowledge is power.
Remember that awful job I had?
Now I have a thriving business that I jump out of bed to work on.
Remember all that debt I had?
Now I have $0 in debt.
But here’s what’s interesting…
MONEY isn’t what changed my life.
Knowing how to do SEO is.
My life is different because I became more valuable.
And that’s what I want for you.
Knowing how to do SEO makes YOU more valuable.
Learning how to do SEO is valuable beyond measure.
Most people associate “value” with money.
So, let’s start there.
According to Borrell Associates:
“brands and agencies in the United States will shell out $65.26 billion in 2016 for search engine optimization (SEO) services, rising to $72.02 billion in 2018 and $79.27 billion by 2020.”
Think about that…
SEO is still in its infancy stage.
Businesses will continue to invest inordinate amounts of money into SEO.
That’s because it is one of the best marketing channels.
If you know how to do SEO, you can cash in.
Before I explain how, let me explain the intangible benefits of learning SEO.
I’m paraphrasing the direct marketing king, Dan Kennedy when I say that.
But it’s true.
The U.S. economy only works if businesses exist.
Businesses only exist if they have CUSTOMERS.
There are no metrics and no KPIs more important than paying customers.
Unfortunately, many businesses use unreliable tactics for acquiring customers. Some of these tactics include referrals and word of mouth.
While this works for a small percentage of businesses, it kills most others.
You need a consistent, measurable, and reliable source of lead generation.
When you use my SEO system, you will get leads, customers, and sales 24/7.
Of course knowing how to do SEO for your own business can explode your revenue.
But…
There are many other ways to monetize SEO skills.
Once you know how to do SEO well, you can monetize your skills in a variety of ways.
The easiest way is to offer your services to other businesses.
Every business can use and reap the benefits of SEO.
Many of these businesses are willing to pay a specialist to get them results.
Here’s the truth:
Business owners don’t want to (and shouldn’t) spend their time trying to learn or do SEO.
They would rather hire someone who can jump in the driver’s seat and get them results.
There are a few different ways you can approach this.
You can use a monthly retainer, hourly, or project based.
Monthly retainers are best because you can get consistent cash flow.
As you get new clients, your monthly income will swell.
To give you some perspective, businesses pay my agency at least $2,500 per month to do their SEO.
My agency can demand higher prices because we have a good reputation.
But even when I was unknown, I would still charge $1,000 per month for SEO.
Starting a side or full-time SEO business is only one way to make money.
But let’s say you don’t want to start your own business.
No problem…
Being an in-house SEO manager pays very well.
I get it:
Not everyone wants to start a business.
But, you don’t have to start a business to see the benefits of SEO mastery.
Here’s how much being an in-house SEO manager will pay:
Okay, so you get it…
Knowing how to do SEO can make you more money.
But now I want to explain the intangible benefits of knowing SEO.
On the surface this fact might intimidate you.
Let me explain why it should give you confidence.
Think about doctors, lawyers, or even architects.
Why do they make so much money?
Because the barrier of entry is HARD.
You can’t wake up one day and be a doctor.
You have to go through years of schooling and have years of experience.
SEO is similar.
Becoming good at SEO is HARD.
This is why despite so much free SEO information online, 81% of bloggers never make even $100 from blogging.
Most of these bloggers are tech savvy and have access to more than enough SEO information to succeed.
So, why don’t they make money?
First, because they don’t have a system.
Second, because they likely have information overload like I explained earlier.
And last, because they haven’t done enough testing and failing.
Getting better at SEO on your own takes an incredible amount of effort.
But here’s the part that sucks…
There is no guarantee that you will succeed or that you will get better.
You wouldn’t have to go through years of testing.
You wouldn’t have to “experiment”.
And most important…
You wouldn’t have to fail.
I’ve already done enough of that for the both of us…
Instead, you can follow a system step-by- step and see results.
No guesswork. No theory.
Just a simple SEO system that you can rinse and repeat.
That’s exactly what Gotch SEO Academy is.
It eliminates the guesswork and gives you the exact blueprint you need to succeed in SEO.
I have already done more than enough testing and failing for the both of us.
You don’t need to spend years trying to figure it out on your own.
When you enroll in Gotch SEO Academy, you will become top 25% in SEO in only a few months.
That means you can start making money quicker.
I would have done anything to see how a real SEO agency operates when I was first starting out.
It would have given me the framework I needed to be successful.
Instead, I had to figure it out on my own…
…and it took a super long time.
Imagine being able to see “behind the scenes” within an SEO agency.
You would get to see all the tools, tactics, and strategy they use to drive results.
Agencies hate sharing this information.
In fact, most try to keep their strategy as “proprietary”.
Well, guess what?
Today is the day you get to see how a real SEO agency gets results.
You will be able to take our strategy, use it on your site, and start seeing more organic search traffic.
Gotch SEO Academy is a 6-week, multimedia online training course that teaches you how to drive more organic search engine traffic to your website. The course includes HD videos, templates, workflows, and much more.
I charge clients $1,000 per hour for consulting because my time is limited and I know the value I can bring their business. When you join Gotch SEO Academy, you will get 30 days of free consulting with me. You can ask as many questions you want via email and I’ll send you a response within 24 hours.
The private Gotch SEO Academy Facebook group allows you to join a community of likeminded entrepreneurs. I can tell you first hand: finding like minded people is challenging! This group allows you to share your ideas, ask for feedback, and to learn from others. The cool part is that I will be in there helping you out as well. This group puts an end to the idea that entrepreneurship is “lonely” and that you have to go at it alone. Our private group will give you the support you need to succeed.
When you enroll in Gotch SEO Academy, you will get lifetime access to this course and ALL future upgrades. The course is already super valuable, but I’m a perfectionist, so I will continually upgrade and improve the course. This means Gotch SEO Academy will be your long-term resource for growing your business.
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$24 $18 – Gotch SEO Academy 2020 – Nathan Gotch