Explorer Type – Kaye Putnam
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$297 $68 – Explorer Type – Kaye Putnam
Discover what “on-brand” means for you & learn to create meaningful connections with your ideal clients and customers.
In this course, you’ll unlock your brand’s potential with a powerful action plan, designed with your brand archetype.
This allows you to:
- Stand out against the competition with a strong brand identity
- Be more YOU, without all the fluff and filler
- Make business decisions faster and with more confidence
- Turn clients into brand fanatics, happy to pay what you deserve.
Here’s what you’ll learn:
- How your brand archetype makes people feel, and what keeps them coming back time and time again.
- The strengths and weaknesses of your brand archetype, and how to use your individual subtype to best suit your endeavors.
- The key steps to align your values, skills, and personality with your brand… in a MEANINGFUL way.
- How to identify other brands who share the same archetype, and how to gauge success.
- The types of original content most beneficial to your business (and the best ways to share).
- Fool-proof design tips to make your brand stand out for the *right* reasons.
Making the next move can be scary, but I’ve got you covered with a step-by-step workbook, never-before-seen content, and personalized video lectures.
Course Curriculum
Welcome
- Orientation & Workbook Download (4:36)
- Optional 30-Minute Strategy Session
Archetype Foundation
- About Your Type (5:02)
- Subtypes & Evolution (9:47)
- Worldview (7:11)
- Arch-nemesis (8:26)
Inspiration & Examples
- Big Brands (5:32)
- People (3:11)
Storytelling & Messaging
- Voice & Words (8:58)
- Stories & Content (5:42)
Brand Visuals
- Design (7:10)
- Images (7:01)
Use Your Archetype in YOUR Business
- Themes & Metaphors (5:44)
- Business Decisions (7:39)
*More* Explorer Inspiration
- Website Examples
- Video Examples
- Content Examples
- TypeQuest Examples
Additional Resources
- Archetype Training PDF
- Bonus #1: The About Page Formula
- Bonus #2: C.R.E.A.T.E. Your Mindset
- Bonus #3: Archetypes & Video
- Blending Archetypes (89:11)
- Photo + Video Tutorial (100:10)
- TypeWriter Workshop (87:34)
- Share your course feedback & ideas!
- Type-Based Marketing (94:50)
$297 $68 – Explorer Type – Kaye Putnam