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$1990 $110 – Marketing Management – ConversionXL, Kristen Craft
In marketing, building a team is critical to advancing your goals, as well as your career as a manager. But most marketers don’t get specific guidance on how to hire, motivate others, or resolve conflicts.
Nor are most of us marketers taught how to gather and share the proper data that leads to a promotion.
This course will teach you how to build a team, set actionable goals, and manage your career path so you can position yourself for a C-level role.
This course covers actionable strategies for hiring and managing a team, as well as managing one’s personal brand.
This includes specifics on how to hire and onboard people. It also includes strategies for setting objectives and key results people can get excited about. Lastly, it includes guidance on how to find a mentor, land public speaking gigs, and join a board of directors.
Benefits of taking this course
Having these leadership strategies on hand means you’ll be able to build and manage a team effectively. You’ll gain a better sense of how to manage a marketing team day-to-day, as well as how to manage your career longterm.
You’ll walk away with frameworks for budgeting, running good one-on-ones, and applying to speak at conferences. This course supports your personal and professional growth from marketing associate to CMO.
enjoy hiring and leading others and need strategies to get there
dream of becoming a CMO or building a large team and want proactive steps for getting there
enjoy running an organized, “tight ship” and would benefit from frameworks to support you
Because this is a course for marketers who aspire to lead a team, students should be interested in working with others, rather than being an individual contributor for the foreseeable future. If you have the skills and attributes described below, this course is a good fit for you:
$1990 $110 – Marketing Management – ConversionXL, Kristen Craft