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$495 $58 – Search Marketing Mastery Course – Russ Henneberry
HINT: SEO today isn’t just about Google. Modern search marketers understand that their customers are looking for them across all search channels, and fortunately that’s exactly what we’re covering in this master class and certification.
Think SEO is dead?
Nope. SEO isn’t dead, but it has changed.
Thanks to Google’s Panda and Penguin updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density.
More importantly, they need to optimize based on the user’s INTENT (and not just the search bots). This is quite simply the biggest shift to occur in Search Marketing since the launch of Google.
It’s called: IBSO.
Modern search marketing has an entirely new set of rules than older, outdated forms of SEO:
STEP 1: Identify the INTENT and context of the prospect. (This is easier than you think once you have the tools and know how it’s done.)
STEP 2: Create an asset (i.e. blog post, podcast, sales page, product detail page, tool, pricing page, etc.) that satisfies that intent.
STEP 3: Determine where those assets should “live.” (IMPORTANT: SEO is no longer about Google, exclusively. Modern Search Marketers understand that search marketing now includes channels such as YouTube, Amazon, Pinterest, your own website/blog, iTunes, and even local search sites such as Yelp.)
STEP 4: Anticipate the next logical step the searcher will take, and build your user experience around that “ascension target.” (For example, if I’m Googling a term like ‘freshbooks pricing’, a FREE 14-Day Trial offer is a proper ascension path for that intent.)
If all this seems complicated, it’s really not.
BUT the rules have changed, and if you want to compete in the search channels today, you need to understand these new rules and the step-by-step process for implementing them.
And fortunately, that’s exactly what you’re about to learn…
I’m not going to spend a lot of time convincing you on the importance of search marketing…
The fact is, 95% of marketers are already utilizing some form of marketing and 90% of buyers say “they’ll find you” when they’re ready to buy…
…so search marketing is quite simply: unavoidable!
And why would you want to avoid it?
Right now, at this very moment, there are cash-in-hand buyers looking for your product or service, and if you can ensure that these find YOU (instead of your competitors), most of the truly “hard work” of marketing is done.
There’s just one problem: Most search marketers are still acting like it’s 2009. They’re the proverbial ostrich with their head stuck in the sand…unwilling to admit that search has changed.
That’s where you come in.
As a Certified Search Marketing Specialist, you are uniquely qualified to help brands establish an organic traffic strategy that generates more inbound traffic and leads through multiple search channels (not just Google).
More specifically, in this Master Class and Certification, you’ll learn:
In this master class, you’ll learn:
In short, Search Marketing Specialists (a.k.a. “SEO Masters”) are able to not only increase search rankings and drive traffic …they are able to transform that traffic into leads and sales.
If you’re interested in becoming such a “SEO Master,” then I have one question for you…
Let’s face it: SEO experts are a dime a dozen.
So how do you separate those who “walk the talk” from the ones who merely…
…talk?
That’s the problem!
And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We aren’t researchers. We aren’t journalists.
We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF…
…so we know how hard it is to find truly skilled people who know what they’re talking about.
And that’s why we created the “Search Marketing Mastery” course and certification.
We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.
In short, we’re making it available to YOU…
Evaluate the search marketing health of your entire domain, and then get specific with your most popular pages. Once you follow the 23-step domain and page audits, you will be able to identify and remove crippling search issues that must be fixed first (keyword research, content and link building are useless until you remove these problems).
Learn how to measure how much of your traffic is coming from each channel – whether it’s social media, Google search, paid traffic or organic search channels. When you know what’s working and what isn’t, you can focus on boosting certain channels that work best and finding new ways to make your weaker channels shine.
Update your blogs to leverage Google’s “QDF algorithm” and breathe new life into the content you’ve already spent time and energy creating. Once you find a way to repurpose your content, you can spend less time coming up with brand new concepts, and spend more time driving traffic to your pages.
Gain credibility through media mentions on and off line. There are eight tried-and-true ways to get your copy in the hands of reputable sources who will give you valuable mentions on the web – driving organic, completely free, traffic!
The certification interface makes it easy for you to consume the content and track your progress.
This six step intent based search optimization system is one of the many things you’ll learn in the modern age of SEO.
In this 8-hour course you’ll learn everything you need to know about how to drive more qualified search traffic to grow your business.
Module 1:
Start Here
Module 2:
Intent, Context and Assets
Module 3:
Channels, Optimization & Ascension
Module 4:
Experience Optimization (UXO and RXO)
Module 5:
Earned Media and Link Building
TAKE THE COURSE
The course is an 8 hour intensive training, with 70 lessons, 14 handouts, 5 quizzes, & a final exam.
PASS THE TEST
70% or better is required to pass the exam. You have 3 attempts to pass.
DISPLAY YOUR BADGE
You’ll get a digital badge to share on your social channels & a printable certificate for framing.
$495 $58 – Search Marketing Mastery Course – Russ Henneberry