Advanced Facebook Ads Course – Khalid Hamadeh

Reversing audience saturation: once your results start to slow down, here’s how to decrease your cost per purchase, increase your ROAS, and scale your revenue.

Advanced Facebook Ads Course by Khalid Hamadeh,
Salepage link: At HERE. Archive:

Introducing, “Advanced Facebook Ads Course: Accelerating ROI

After you’ve completed the Core FB Marketing Course, you will have opened up a world of possibilities. To help you scale even further, I’ve put together a set of advanced techniques in this 100% optional companion course.

Course has officially launched! In the Accelerating ROI course, you’ll find tactics like:

•  Reversing audience saturation: once your results start to slow down, here’s how to decrease your cost per purchase, increase your ROAS, and scale your revenue.
•  iOS 14 and Onwards – Advanced Strategies: Adapting measurement, media, creative, and more – for a post-iOS14 world, and beyond that – build resilience towards future industry privacy updates.
•  Level up your creative retargeting structure: Increase ROAS by adopting a new creative structure that converts your audience better, in a post-iOS 14 world
•  Conversion funnel diagnostic: Identify weak points of your conversion funnel & deploy prescriptive tactics to overcome those deficiencies.

And that’s not even half of it!

This course is ideal for:

• Intermediate & Advanced Facebook marketers
• Spending minimum $1,000 per month on ads
•  These tactics are not designed for beginners (the original course is better for that)

eCommerce focus, best designed for:

• Digital marketers
• eCommerce owners
• Agency owners & media planners/buyers
• Online education and Information Product marketers

Course Curriculum

Welcome

• Introduction & How To Go Through This Course(1:50)
• Why I Built This Course(13:41)
• Course Curriculum(3:04)

Workbook & Campaign Templates

• Download: PDF Playbook & Workbook
• Download: Advanced Campaign Templates

Section 1: Reversing Saturation & Unlocking Growth

• What is Audience Saturation?(10:16)
• Tutorial: Using The Inspect Tool(12:43)
• Causes of Saturation & How to Audit(16:48)
• Action Plan & Unlocking Growth(29:54)
• Region Expansion & Campaign Structures(12:08)

Section 2: Purchase Data Segmentation

• Purchase Data Segmentation Intro(3:23)
• Segmentation Matrix(9:06)
• Advanced Prospecting Campaign Structures(10:41)

Section 3: Retention & Loyalty Structures

• Intro to Retention Strategy(7:32)
• Dedicated Retention Structures + V1 Campaign(12:31)
• Email Marketing Sequence(4:49)
• Advanced Retention & Loyalty Structures (V2 + V3)(17:05)

Section 4: Retargeting – ROAS Optimizations

• Retargeting Optimizations, Frequency, Lookback Windows(22:13)
• Supporting Tactics + Cross-Channel Principles(14:53)
• The iOS 14 Retargeting Gap(13:20)
• Advanced Retargeting Campaign Structures(19:55)

Section 5: Conversion Funnel Diagnostic

• Conversion Funnelling Tactic Overview(15:21)
• Tutorial: Custom Metrics in Ads Manager(14:15)
• The Conversion Funnel Diagnostic Tool(12:09)
• Path-to-Purchase Optimization Tactics(24:50)

Section 6: Advanced Creative Structures & Competitive Evaluation

• Creative Variation Strategy(20:54)
• Case Study, Execution, Examples(19:51)
• Competitive Evaluation Methods(14:39)

Section 7: Creative Optimization & My Copywriting Formula

• Converting Features Into Benefits(8:55)
• My Copywriting Formula(11:49)
• Creative Optimization Checklist(15:59)

Section 8: iOS 14 & Future Tracking Updates

• Intro + Scoping the Impact of iOS 14.5(18:46)
• The Consequences of iOS 14.5(15:48)
• Future Updates: The “Death of the Cookie”(8:53)
• Comprehensive Action Plan(21:55)
• Retargeting, Front-Loading PII Collection(12:08)
• Offline Events & UTM Parameters(19:04)
• Tutorial: FB’s Dynamic UTM Builder(5:08)
• Measurement Mapping & CAPI(13:00)
• Colleague Perspectives & Key Takeaways(9:23)

Section 9: Conversions API (CAPI)

• What is CAPI? How It Works & Key Benefits(18:05)
• Tutorial: Setting up CAPI with Shopify(3:05)
• Integration Options + Best Practices(25:02)

Section 10: Overcome Scale Risk With Cost Capping

• Combatting Scaling Risks & Inefficiencies(12:13)
• Should You Use Cost Capping?(5:59)
• My Strategy For How to Roll Out Cost Capping(9:08)
• Minimum ROAS Capping (Value-Based)(8:27)
• Parallel Structors, Proxy Capping, and Key Takeaways(9:10)

Brand + DR Strategy

• The Impact of Branding on DR(7:12)
• Performance Branding(4:50)
• The 4 V’s: Vision, Voice, Values, Visuals(18:53)
• Ad Optimum’s Research & Key Takeaways(3:10)

Conclusion

• Congratulations on Completion of the Course(1:08)