Lean Business For Creators – Andre Chaperon

LBC (Lean Business for Creators) is for people who believe that obsessing over serving and mattering to a small audience who care, is more important than chasing the next “shiny object” opportunity…

Lean Business For Creators by Andre Chaperon,
Salepage link: At HERE. Archive: http://archive.is/atRZS

Lean Business for Creators (Volume 1)

Visualization Map of Lean Business for Creators (Volume 1)

TL;DR:

If that’s you, read on. What I have will delight you.

The Product

The format of LBC (Volume 1) is mainly long-form text. If you don’t enjoy learning by reading, please don’t join. Don’t buy. This is not a video course.

In the majority cases I’ve experienced, I don’t believe video is respectful of your time and attention. Most people will take an hour to describe something which could have been said in 10 minutes or less.

Video has a place in learning — like showing how to do something that’s difficult to explain in written format — which I embrace and support.

But video is also not well suited for reference. Most marketers create video because it’s easier for them. Not because it’s a better learning medium for their students.

I’ve got a “voice” built for text, not video.

The written word done well is different. It’s beautiful and concise. There’s little waste. Either a word is needed to convey the thought or idea or insight, or it doesn’t get used.

This course is 93% written. Long-form.

The course content is *not* dripped out.

You’ll have access to it all. It’s self-paced. Meaning you can tear through it at a pace to match your schedule. That said, the goal isn’t speed.

I get asked a lot, “how long does it take to complete ARM or SOI?”

That’s the wrong question to ask. Getting the gold star for completion isn’t the KPI that matters. We’re not back at school.

What matters is two fold (and achieving this can vary wildly between students):

This isn’t a race.

It’s about doing the work and then getting a result. It’s about serving first, then earning money as a result.

Really A Marketing Course

At a meta-level, you’ll learn how to be a better marketer. You’ll learn a (strategic) skill that’s transferable to the marketing you already do, and the marketing you’ll do for years to come.

In LBC you’ll *not* learn how to do a product launch. That’s a tool, a tactic.

Rather: You’ll learn how to create empathy lead marketing that connects emotionally with the people you seek to serve.

You’ll learn how to move people from prospect to customer because you’ve demonstrated you understand their problem, and have a solution they care about and want.

When you do this well, “selling” becomes superfluous. It’s a thing of beauty when you create an asset that behaves like this.

You’ll *not* learn how to coerce sales through fake pressure, hype and hoopla. Enough people are teaching this through their behavior and actions.

You’ll learn how to create human-to-human marketing that matters to just the few people you seek to serve. The complete opposite to mass marketing.

The industry is already crammed overflowing with people teaching and practicing clueless mass-style marketing.

No mass here.

Get Lean Business For Creators – Andre Chaperon only Price $77

LBC Curriculum

Below are the broad, high-level lesson topics that make up an LBC system (“system” in this context is referring to systems thinking: a more holistic approach to building something that’s more than the sum of its parts).

Within each section below are many sub-lessons, which unpack the nuanced layers underpinning each topic; nuances omitted from this overview because they’re not important until you’re doing the work:

Both are “lean” (lightweight), which allows you to focus your efforts on creating best-in-class content instead of perpetually creating offers on the offer hamster wheel of doom. Both channels are continuity (subscription) based. There is a strategic reason for this, of course. In LBC you’ll learn why.

But, long-term, both are encouraged (“eggs” in multiple baskets). All promotion, paid and organic, are powered by (long-form) story-driven marketing that respects systems thinking (below):

Systems are dynamic and often complex. So a more holistic approach to understanding the nuances are required. The end result (although I’ll be quick to add that there is no “end” per se; its an ongoing journey) of your LBC will not be the sum of the parts listed above. It’ll be more than that. It’ll be unique to you; like your DNA. Something that has a life of its own.

This represents the broad strokes of what you’ll learn within LBC.

Most importantly tho, LBC isn’t about “just learning” more stuff. This isn’t like a Udemy course that you watch passively while lol-ing on FB or taking selfies on Instagram.

“To know and not to do, is not yet to know.”

I love that quote. So: this is a DOING course (a “workshop” is prob’ly a better description). You’ll roll up your sleeves and get proper dirty. Doing the work like a pro. Fuck the Resistance.

If doing deep meaningful work isn’t your bag, that’s cool, it’s not for everyone: but LBC will not be for you.

LBC is a strategic playbook for architecting and building an online business that matters and which benefits all sides. An engine of revenue that’s an asset (leveraged: you’ll not be trading time for dollars).

But this journey will be hard.

A journey that’s about getting-rich-slowly, not fast. It’s about thinking for the long-term, not making short-term decisions like politicians for quick gains now.

Are you still ready join?

Money-Back Guarantee (Fair Refund Policy)

FAIR WARNING (only effects a small minority): Please don’t purchase just because you are curious what’s behind the curtain, with the intention to refund anyway.

Not only is that not cool, but mostly, it has pissed me off for years. I enjoy my work being stolen as much as the next creator who has put a piece of themselves into their work.

So what I’ve started to do is “blacklist” (block) serial refunders from purchasing any of our courses ever again. I also get ClickBank, who process our orders, to put a block on the payment source. A two layer defence.

That said, if this course is genuinely not a fit for you, then, of course, I do not want your money. But I do require for you to make a real effort before pulling the pin.

I’ve taken a leaf from Seth Godin’s book. I like how he does refunds, so I’ve “stolen” this next part from him:

You’ll need read all the lessons, participate in at least ten discussions (there’ll be a private discussion group), respond to posts from others, and consistently post your own work.

Only then if you don’t think the course is worth more than what you invested, drop us a note at [email protected] anytime within sixty days of your purchase, and I’ll give you a full refund.

SORRY, CLOSED!

I’m sorry, but enrollment for the “pilot release” of Lean Business for Creators (Volume 1) is now closed for 2019.

We have 819 awesome early adopters who have invested early.

I’ll be officially opening up LBC in early 2020 once the spiky scrappy pilot version is smoothed out and release public ready.

If you have any questions, let me know. I’m here to support you.

 
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