Small Business Lead Generation and Cold Email | B2B and B2C – Evan Kimbrell

If you want to make any idea a successful one, you’re going to need some outside help. Whether it’s finding customers or just expanding your contact list, cold emails are the way to go.

Small Business Lead Generation and Cold Email | B2B and B2C by Evan Kimbrell,
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What you’ll learn

Description

If you want to make any idea a successful one, you’re going to need some outside help. Whether it’s finding customers or just expanding your contact list, cold emails are the way to go. In this easy-to-follow course, we’re going to focus on building a lead generation campaign that will grow your business, your network, and your opportunities.

Cold email may have built up a bit of a bad reputation, but that’s only because people don’t know how to do it well. When used properly, the technique opens up access to any individual in the world, whether that’s the average shopper or a Fortune 500 CEO.

Need investors or clients for your business? Use cold email.

Need interviews for your podcast? Use cold email.

Simply want to meet someone you find fascinating? Use cold email.

You may run a small retail business or work on the sales team at a startup. You may just want to gauge interest in a business idea you’ve conjured up. Whatever it is you’re trying to do, the lectures in this course will teach you how to reach out to people and capture their attention instantly.

We’ll take you through the entire cold email process from figuring out your target audience and building a hit list to effective copywriting and follow-up techniques. Campaigns can be a rollercoaster, so we’ll also show you what to do when things aren’t going your way. Plus, you’ll learn the best software to use and how to automate the most time-consuming parts — even if you have no budget at all.

This course focuses equally on B2B and B2C sales with techniques and customizations for both scenarios. So whether you want to rake in those customers or secure a million dollar deal, you’ll walk away with a strategy that works for you. All you need to start is an email account.

Included in the course

About your instructors

Evan Kimbrell has 20 courses on Udemy with over 340,000 students from 180 countries. His courses primarily focus on business, entrepreneurship and growth marketing. In 2013, Evan started the digital agency Sprintkick and used cold email techniques taught in this course to grow his business to a multimillion dollar run rate within the first year.

Zach Valenti is a creative entrepreneur and YouTuber. He’s built extensive campaigns with cold email for his own consulting business as well as his critically acclaimed podcast, Wolf 359. He’s used cold email to run a podcast, sell mental health awareness hardware to universities, and find clients for his videography consulting business.

Who this course is for:

Course content 18 sections «119 lectures • 13h 19m total length v Introduction

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