Jeff Mcpherson – Honor System Marketing

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Jeff Mcpherson – Honor System Marketing

Honor System Marketing

Discovering Honesty, Trust & Profit amongst the goodness of people

by Jeff McPherson

Jeff McPherson reports that honor systems are making a comeback in the 21st century.

More than a standard guide, he shows how the honor system marketing can become an essential tool for doing business and reviving our spirit of trust in humanity.

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Drawn on the author’s personal experience with dozens of farmers, business owners and customers he shows how you can make this work through a diverse group of real life examples.