Jonathan Chang – Advanced Product Marketing

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Jonathan Chang – Advanced Product Marketing

At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs.

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In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product resonates with its intended audience—with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.