TrendsVC PRO 0049 – Internet Challenges

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TrendsVC PRO 0049 – Internet Challenges

Challenges will lead to iconic personal brands. Casey Neistat shipped daily vlogs 534 days in a row. James Clear published twice a week for 3 years.
Challenges will become lead magnets for paid communities. #100DaysOfNoCode members tag updates and drive traffic back to the community.

Opportunities
Use challenges to build audience-first products:
Rejection Proof — Face 100 days of rejection (Book)
Rice Mountain — Trade a grain of rice for a mountain (Newsletter)
1000 Awesome Things — Share one awesome thing each weekday (Blog)
Turn your public challenge into a paid community. See #100DaysOfNoCode. Yarty and Daniel are doing it with Kick Ass Letters and #90DaysOfProse.
Use challenges to build an email list. See Gabby Berstein’s Manifesting Challenge. Align your value ladder with the challenge. See lead generation for more.
Add a challenge to your self-paced course to boost accountability and completion rates. This can be done without affecting scalability.
Key Lessons
Challenges drive the creator economy. Seth Godin ships a post each day. Trends.vc sends a report each week. Bad Unicorn builds a bad idea every two weeks.
Effective challenges:
Have clear rules
Encourage sharing
Celebrate completion
Leave room for self-expression

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