Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads
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Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads
Archive: https://archive.ph/2vqgI#selection-199.0-203.293
This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.
Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.
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Meet Eagan Heath
- Founder and owner of digital marketing agencies Get Found Madison and Caravan Digital.
- Agency owner for 6 years
- Managed over 100 accounts
- Over 3x average ROAS across e-commerce client accounts
- He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.
- Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at mydigitalmarketingmastery.com.
Topics Covered
Course Outline & Class Takeaways
Google Search Ads
- Why Run Pay-Per-Click (PPC) Ads?
- Account and Conversion Tracking Setup
- Connecting Google Ads to Google Analytics
- Researching and Brainstorming Keywords
- Map Opportunities
- Landing Pages
- Writing and Creating Ads
- Optimizing Ads Over Time
- Bing Advertising
- Why Run Google Shopping Ads
- How they’re different from Search Ads
- Google Merchant Center & your Shopping Feed
- Setting up your feed & your campaigns
- Optimizing Ads Over Time
Introduction
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Introduction to Mastering Google Search and Shopping
Section 1: Mastering Google Search Ads
Mastering Google Search Ads
Google Search Overview & Why PPC
Setting Up Your Account
Keyword Research
Landing Pages
Writing and Creating Ads
Optimizing Ads Over Time
Dynamic Search Ads Have Google Write Your Ads
Remarketing with Search Ads RLSA
Section 2: Mastering Google Shopping
Mastering Google Shopping Ads
Google Shopping Overview
Setting Up a Google Merchant Center Manual Feed
Google Shopping Ad Setup
Optimizing Google Shopping
Get Eagan Heath Andrew Foxwell – Mastering Google Search + Shopping Ads download