Dennis Moons – Search Ads Success

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The answer is pretty obvious. Your campaigns cost too much for the revenue they are bring in.

It might seem like a cop-out answer, but it contains useful insight.

Making Google Ads work, is all about controlling cost.

And that starts by not wasting any money.

You might not be aware of it, but Google has optimized its own system to extract as much profit as possible from unaware advertisers.

These are things like default options, new features, and more automation that instantly put you on the track towards unprofitability.

The screenshot shows how advertisers can improve their “Optimization Score” by 5%. A small detail Google forgets to mention that clicking “Apply all” this campaign switches to a bid strategy that would absolutely tank this campaign.
People have been calling Google out on this BS for years. But they continue their shady practices and advertisers keep getting screwed by them.
And it is not just the small advertisers. Advertisers that spend $10k/mo and up are also making these exact same mistakes.
Across Google Ads accounts, I’ve consistently found that 10-25% of the ad budget is being wasted.
So if you want to control cost, that’s the number one thing you need to handle ASAP!
Once you’ve got that sorted, the return of your campaigns should already be a little bit better.
At that point, the main thing that’s driving up costs is your competitors.
While things like Shopping and YouTube Ads are pretty recent additions to the Google Ads platform, Search Ads have been in place from the start.
That‘s already 20 years ago, which means that some advertisers have gotten really good at it.
So how can you compete effectively against that? Even if you are new at it?

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Module 2 – LEVEL UP

Rather than rehashing all the basics, the goal of this module is to take your knowledge up a notch.
We dive deep into all the essential parts that make up a Search Ads campaign. With it, you’ll find new approaches, features, and ways to be more effective at managing your campaigns.

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Lessons In this module:

Module 3 – OPTIMIZATION

The key to getting consistent results with Google Ads is having a repeatable process.
In this module, I show you the framework that I use to get consistent results for my own clients.

Lessons In this module:

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