Brand New Brand Program – Kaye Putnam

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$997   $98 – Brand New Brand Program – Kaye Putnam

Brand New Brand is the powerful brand incubation program. It’s designed for ambitious entrepreneurs making less than $100K in annual revenue. I’ll guide you through the exact process I use with my $10K-30K+ 1-on-1 clients, from start to finish. (For a whole lot less!)

WILL YOU BE NEXT TO JOIN THE BNB FAMILY?

You’ll join an involved and intimate community of Brand New Brand students. Learn my proven process for building In Demand Brands with support every step of the way.

Do you know the *only* difference between you and such-and-such ‘big name entrepreneur’?

Certainty.

The most successful entrepreneurs have crystal clarity and confidence about their brand and it propels them forward.

And the best news…your own brand certainty is *already* within you.

You are enough, right now.

You just need the right process to draw it out…

Feeling disjointed, uncertain, or lost when it comes to your brand?

Defining your brand doesn’t need to be so hard.

YOU HAVE THE POWER TO SHAPE YOUR REALITY.

Decide NOW is your time to stand out and get noticed.

“Success” isn’t an elusive concept that others get to enjoy.

You are ready to share your genius with the people who need it most.

Brand New Brand is a powerful incubation program designed to bring your dream brand to life, step-by-step.

When you enroll, you become part of the BNB family. ( #foreverfamily)

I’ll walk you through the process of discovering your TRUE, clear, and aligned brand from start to finish.

This is *your* time to feel CLEAR and PROUD of your brand.

How can *all of this* be possible for you?

Here’s what I know: you are enough RIGHT NOW.

You have the genius and ambition to be as successful as you want to be. And I’ll be there to remind you of that whenever you forget.

You don’t have to sound like a cheesy Internet marketer to sell online. You also don’t need to change yourself to be more like X, Y, or Z entrepreneur. You find your success when you uncover what’s already inside of you. Through my In Demand Brand process, I’ll help you find that inner (brand) truth.

THIS ISN’T LIKE OTHER BRAND PROGRAMS.

Most programs start with a few key words, maybe a spirit animal and move straight into the “sexy” part of branding: logos, colors and fonts. My method turns this model inside out and upside down.

Beyond the incredible program experience (which I’ll detail in a bit), my approach is completely different than 99% of the brand advice out there.

We start with the innate truths that drive you and your brand, and build out from that essential CORE. I’m the psychology-driven brand strategist for a reason. We focus on the TRUTH of your brand first, and then figure out how to best express it through all of your brand choices. We get to the visuals, of course – but it’s towards end of the course, after the crucial groundwork has been completed.

If you’ve rebranded over and over, and nothing seems to stick…

Or if you can’t settle on a visual identity because you want *all the things*…

Or can’t find the words to clearly describe what you do…

It’s because the CORE of your brand isn’t settled yet. Those are symptoms of the larger problem. You don’t need a better design (YET – that will come), you need a crystal clear brand strategy.

I’m also not *just* your teacher. I’m your living, breathing example of how building an In Demand Brand works. I use this exact process in my own business AND with all of my 1-on-1 client brands. You get a proven method that WORKS, in the REAL world. (Right NOW, not 5 years ago!)

This is so much more than design. You’re investing in powerful leverage for your business, with expert guidance at every step.

WHEN I FIRST STARTED OUT ONLINE… I WAS AWKWARD.

I was obsessed with “modeling” what successful people were doing. I thought that if I followed the “proven” path, I’d see similar success. I *quickly* grew frustrated when none of the tactics worked for me.

One entrepreneur was warm, bubbly, and feminine. So I opened my website copy with a sparkly, “Hey Bombshell!” greeting.

Another entrepreneur challenged people to work hard and hustle. So, I started a weekly video series titled “Monday Morning Kick in the Pants.” #OUCH

Yet another entrepreneur shared her glamorous NYC and jet set life, so I renamed my signature service to focus on finding your “It Factor.”

#CRINGE

I tried creating “epic content.” My website had all the “right” elements on it. I took courses from the gurus I admired. I even ran a Facebook ad campaign or two. But nothing worked as promised. I knew something was missing.

My first 6 months of business looked like this: trying to be everything to everyone and failing miserably. I was charging $97 for a page of copywriting, and couldn’t get anyone to buy. I was working my tail off, but things just weren’t aligning for me.

I had the tactical skills. I could put together a website, set up an email list, and post on social. I studied copywriting formulas and spent hours curating design inspiration.

The few clients I did have were amazing – they wrote rave reviews of my work and were a joy to work with. I *adore* those first few clients for taking a chance on me.

I was doing *all the things* EXCEPT… making any money. And honestly, the part that was most frustrating was that I KNEW I could help so many more entrepreneurs, but people just weren’t resonating with my messages.

#GRRR

Then one day, following the endless “rabbit hole” of internet links, I stumbled on a circa-1998 style website that listed the 12 archetypes. It felt like coming home… on the most basic, no design, text-heavy website I’ve ever visited. It was the most significant epiphany I’ve had in my career.

Suddenly, it all made sense. I could easily identify the primary archetype of EVERY successful entrepreneur I was modeling. Lover. Hero. Royal. I realized that each of them was embodying only one or two of the types, and never more than that. It was their clarity of message and certainty that attracted me (and hundreds of thousands of others) to their brands.

Even if you do all the right things…

And research every tactic…

And emulate what the “successful” people do…

It’s not until you get clear and certain about what YOU stand for, that your ideal clients are drawn to you. (Like bees to a flower! Or me to Reece’s Peanut Butter Cups )

SO WHY IS IT *SO* GOSH-DARN HARD TO FIND THAT UNSHAKEABLE BRAND CERTAINTY?

Does any of this sound familiar?

All of these challenges result in a less-than-clear and not-quite-certain brand…

Here’s the “bad” news: it doesn’t matter how many webinars you attend, color palettes you save, marketing tactics you implement, or hours you hustle. If your brand isn’t in alignment, you stunt your growth and limit your possibilities.

But thankfully, I also come with GREAT news. It’s very simple to fix: Building a strong brand is one of the highest leverage activities you can do. You’re busy (me too), but this is the BEST NEXT STEP for getting to the next level. All of the busy-ness in your business will be easier with Crystal Brand Clarity.

Your brand is at the core of EVERYTHING you do for your business – your social media posts, webinars, Facebook ads, sales pages, content creation, sales… literally EVERYTHING.

Push over the first domino, and you’ll see for yourself. Your brand touches everything.

When you take the time and money to invest in your brand – it makes EVERYTHING else work so much better. Instead of swimming upstream, once your brand is in alignment, all that busy work feels like turning around and swimming WITH the current for a change. Creation gets easier. Visibility is inspired by your renewed confidence. You have fewer decisions to make.

You know the old story about stopping to sharpen your axe when you’re cutting down trees, right? Working on the your brand works the same way. By intentionally making space for this work, you’ll be rewarded at the end with new clarity, energy, and intention behind everything you do.

As soon as I discovered and began living my unique brand out loud, it was like removing the dam to the results I was seeking. I suddenly felt comfortable and confident in my brand, because it finally represented the very best parts of myself. I’m no longer trying to model someone else’s personality. I am being my highest self.

I now have clients for $10K-$30K, and I’m fully booked out. Sales calls are easy. My clients are a joy to work with and understand the value I bring. I’ve worked with hundreds of clients & students between my 1-on-1 work and group programs.

Now, those numbers may sound impressive to you or they may be small potatoes. Either way, that’s kind of the point. Those numbers are just what fit me at the moment. Building a brand gives YOU the power to decide what your business looks like.

Building a brand gives you leverage and influence. It gives you CHOICES to live how you want to live, and work how you want to work.

In addition to the freedom to shape your reality, you’ll see other transformations when you build your brand:

What is Brand New Brand?

It’s an incubation program for brands to define, elevate, and thrive. Over a period of 7 weeks, you’ll discover your best brand and bring it to life.

Hold the phone — let that process for a moment — in less than 2 months, you’ll be living and LOVING your own BRAND NEW BRAND. (Look out world!)

You’ll get instant access to on-demand digital lessons, and an invitation to the private community where you’ll get on-demand support whenever you need it. This is NOT another course to collect dust on your digital bookshelf. This is an interactive and transformational experience designed to get you moving and get you RESULTS.

What makes this program special?

Here’s What You’ll Learn

Learn how to claim your genius, stand out in the market, package your services, and communicate your brand.

When you complete the incubation program, you’ll:

Not sure where to start? Or what step to take next?

I lay it out for you, step-by-step.

Create your dream business now.

Access my method and step-by-step guidance to build your psychology-driven brand that attracts the best clients to you.

CURRICULUM

Part 1 / Brand Character & Credibility

Part 2 / Brand Commitment & Context

Part 3 / Voice

Part 4 / Voice

Part 5 / Visuals

Part 6 / Visuals

Part 7 / Live Your Brand

WHO IS BRAND NEW BRAND FOR?

I’M READY TO REBRAND

You’ve been in business for a while, but your outsides aren’t matching your insides. You want to look and sound like the pro you are.

I WANT TO LAUNCH WITH VELOCITY

Bringing a new business or product into the world? Let’s set it on the fast track to reaching your goals.

I’M CRAVING CLARITY AND CONFIDENCE

Clarity and certainty are the ultimate confidence builders. We’ll set the stage for you to step into your greatest work.

Still wondering if it’ll work for you? My clients and students include:

HERE’S EVERYTHING YOU GET…

Lifetime and instant access to the program with in-depth training videos, worksheets, support from 2 expert strategists, transcripts, and my top tools

Brand Book template (in both Keynote and PowerPoint) to create your very own Brand Book throughout the course

Brand Implementation Toolkit and resources of my favorite professionals, tools, and asset sources

Lifetime Access to the private student-only group

Monthly Mentorship live group coaching with Kaye

 

$997   $98 – Brand New Brand Program – Kaye Putnam

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