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$1000 $108 – Point Pricing for Agencies – Paul Roetzer and Jessica Miller
“Honestly, this was one of the most valuable things I’ve ever spent money on. The thought process behind what you’ve developed has the power to completely change the way an agency owner thinks about selling their services. I’d have paid $10,000 for this had I known how valuable it would be.“
— Joe Sullivan, Thinker & Founder of Gorilla 76
A point is a fixed unit of value. It’s your agency’s value metric.
Point pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. Points provide total transparency into pricing, progress, performance and resource allocation.
Each project is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. The point totals are standard across all clients and are determined using the Fibonacci sequence (i.e. 1, 3, 5, 8, 13, 21 . . .).
The point pricing model is built on the philosophy that if you can define the scope, which is possible with nearly every marketing agency service, then you can standardize the service and assign a set point value.
Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model.
Each session explores the concepts and processes behind the point pricing system, and gives agencies the knowledge and guidance needed to shift to a value-based pricing model that is designed to drive productivity, profits and performance.
Session 1: Introduction to Point Pricing
Session 2: Integration and Management of Point Pricing
Session 3: Positioning, Selling and Transitioning Clients to Point Pricing
Quarterly Office Hours
$1000 $108 – Point Pricing for Agencies – Paul Roetzer and Jessica Miller