Conversionxl-Referral Marketing Training – Dominic Coryell

You most likely already have your most valuable marketing asset at your fingertips and aren’t using it right: your existing customers.

Conversionxl-Referral Marketing Training by Dominic Coryell,
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Referral marketing training

Building & optimizing your viral channel

You most likely already have your most valuable marketing asset at your fingertips and aren’t using it right: your existing customers. Acquiring new users through existing user referrals is the most leveraged marketing activity possible because you not only acquire more valuable users, but also reduce your CPA and CLTV.

What this course will teach you:

Course length: 3h 30m

This course is right for you if…

This course is probably not for you if…

What you’ll walk away with afterwards

This results in an evergreen channel to reduce CPA and increase CLTV of all your other channels.

Why Dominic?

Dominic Coryell, (aka DistroDom) is a tech entrepreneur in San Francisco. As a Co-Founder of Talkable, he understands referral intimately since he’s built programs for companies like TOMS, Bonobos, Hotels.com, Shutterfly and so many more. He’s spent years in the weeds optimizing referral programs to make sure that referrals as a channel are valuable and relevant.

Dom has also coached hundreds of startups during his time as a Partner on the 500 Startups Distro Team and educating founders on how to grow faster and secure funding with his online traction program GIMME GROWTH.

Before all this Dom was featured on many well known business publications such as FOX BUSINESS, the SUCCESS and the New York Times while he was building his first business in college, which happened to survive and thrive because of their successful referral program.

Classes:

REFERRAL MARKETING

Lesson1

Build a Referral Plan and Model

Building a referral program has many moving pieces that should be thought out and planned ahead of time. This class will teach you about all of those pieces, by using current relevant examples, then will give you a framework to build your plan using all those pieces. The plan will be highly dependant on a mathematical model that we build to predict program performance based on the 4 levers of referral marketing (visibility, sharers, new impressions, conversions)

Topics covered:

Lesson2

Implement Your Referral Program

There are really two options to launch a referral program: build it yourself or user a 3rd party tool. We’ll go over how to make the decision based on your plans and in-house capabilities as well as all open-source and 3rd party options.

Topics covered:

Lesson3

Promote Your Referral Program

Referral programs will not work unless they are promoted on site in the correct way. In this lesson we will cover how to show off your referral program onsite, in-app, through email and how to constantly keep it top of mind using the campaign methodology.

Topics covered:

Lesson4

Optimize Your Referral Program

Referral programs, compared to other acquisition activities, have 4 levers. In this lesson we will go through how to optimize each lever. We’ll also cover how to use referrals to reach your current objectives, should they be driving revenue, driving valuable customers or reducing CAC while driving up LTV.

Topics covered:

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