Pay Per Lead Course – The Leads Academy

The Leads Academy is the most comprehensive Lead Generation course online. Learn how to build and scale your Lead Generation business from professionals and avoid making the same mistakes we did

Pay Per Lead Course by The Leads Academy,
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The Leads Academy

How To Build And Scale Your Lead Generation Business

The Leads Academy is the most comprehensive Lead Generation course online. Learn how to build and scale your Lead Generation business from professionals and avoid making the same mistakes we did. Cut the learning curve with The Leads Academy.

What’s In The Course?

• Lead Generation Prospecting (How To Get Prospective Lead Generation Partners)
• Partner Qualification (How To Qualify Prospective Partners)
• Lead Generation Business Structures (Different Models For Lead Generation Monetization)
• Landing Page Training (How To Create Landing Pages That Convert For Local Service Based Leads)
• Adwords Training For Local Lead Generation (Over The Shoulder Adwords Set Up)
• SEO For Lead Generation (The Blueprint For Ranking Local Websites In 2019)

View the curriculum below:

Course Curriculum

Course Introduction

• Welcome To The Lead Academy

Lead Generation Fundamentals – Section 1

• Section 1 Introduction
• Pay Per Lead Model
• Hybrid Model
• Niche Selection
• Niching Down

Partner List Building – Section 2

• Section 2 Introduction
• Google Adwords
• Home Advisor
• Yellow Pages
• Email Extraction
• Hiring List Builders
• Home Advisor Scraper
• Partner List Building – Virtual Assistant Checklist

Outbound Sales – Section 3

• Section 3 Introduction
• Cold Sales Emails
• Successful Cold Call Blueprint
• Turn Your Fear of Failure Into Fearlessness
• Present Solutions, Not Failures
• How To Qualify Prospects
• Managing Objections
• Negotiating
• Follow-Up Formula
• Virtual Close
• Sales Scripts

Partner Outreach – Section 4

• Section 4 Introduction
• CRM System
• Outreach Cold Call
• AdWords Cold Call
• Home Advisor Cold Call
• Leads In Your Area Cold Call
• Follow-Up Email
• Landing Page
• Closing Call
• Agreement Signed
• Niche Agency Website
• Adwords Audit + Pitch
• Lead Pricing

Landing Pages For Local Lead Generation

• Introduction
• Anatomy Of A Landing Page
• Headlines
• Lead Capture Forms
• CTAs
• Benefits And Supporting Content
• Social Proof
• Trust Symbols
• Thank You Page
• Conversion Tracking
• Optimization
• Landing Page Extras
• Specificity

Building Local Leadgen Landing Pages In Unbounce

• Unbounce OTS 1 – Part 1
• Unbounce OTS 1 – Part 2
• Unbounce OTS 1 – Part 3
• Managing Unbounce Leads
• Confirmation Pages
• Unbounce OTS 2 – Part 1
• Unbounce OTS 2 – Part 2
• Unbounce OTS 3 – Part 1
• Unbounce OTS 3 – Part 2

Adwords For Local Lead Generation

• Introduction
• What Is A SKAG?
• Initial Research
• Keyword Research With Competitors
• Adwords Overview
• SKAG Set Up
• Create Your First SKAG
• Ad Creation & Split Testing
• Variations & Things To Test
• Location Extensions
• Other Ad Extensions
• Adwords Scripts
• Exact Match Close Variants
• Cloning To Bing
• Campaign Optimization
• Negative Keywords
• Call Conversion Tracking

Rapid And Unfortunately Technical Lead Gen Campaign Creation

• Introduction
• Getting Started
• Choosing A Target
• Cloning The Lander
• Modifying The Lander
• Modifying The Thank You Page
• Wiring Up Jensen
• Deploying The Lander
• Pitfalls To Avoid
• Campaign Scaling Intro
• Campaign Scaling Overview
• Linux Crash Course
• Getting Your Server
• Uploading Via FTP
• Uploading Via SCP
• Geo Scaling Example
• Niche Expansion

SEO For Leadgen

• SEO Testing Sucks
• Forensic SEO
• Initial Research
• KW Clustering and Site Hierarchy
• Know What Google Wants
• Reverse Engineering w/ Screaming Frog
• Avoiding Anomalies
• Creating a Site Workbook
• Creating your Content
• Keyword Densities Simplified
• Building JSON Schema
• Site Inter-linking Optimization
• Optimizing Images
• Basic On Page Optimization
• ImportXML Function for Meta Data Analysis
• Competitive Intelligence Sheet for Meta Data
• Poptimize
• Offsite Optimization Intro
• Competitor Backlink Strategy
• Extracting Competitor Backlinks
• Identifying Situational Optimization Strategies
• Extracting Competitor Anchors
• Anchor Text Classification
• Uploaded 7/3/19 Content Optimization – Term Frequency and Kw Densities
• PQRG Audit Video & Worksheet 7/24/19

Webinars

• Pay Per Lead Business Building Crash Course | Webinar 1
• Pay Per Lead Business Building Crash Course | Webinar 2
• Pay Per Lead Business Building Crash Course | Webinar 3
• Q & A Webinar Replay – 7/26/2019

Lead Ascension – Under Construction

• The Leads Ascension Intro Part 1
• The Lead Ascension Intro Part 2

PPL Selling System – 7/6/2019

• A-Z Sales Overview