3R’s Royalties, Retainers and Recurring Revenue – Judith DeLozier

She’s one of the world’s top A-List copywriters who’s been writing multimillion-dollar direct mail and online promotions for more than 20 years.

3R’s Royalties, Retainers and Recurring Revenue by Judith DeLozier,
Salepage link: At HERE. Archive: http://archive.is/wip/ptYLZ

Revealed at Last: The “3 R’s” Secret to Building a Thriving and Highly Profitable Freelance Business

You’ll Hear From Kim Krause Schwalm…

She’s one of the world’s top A-List copywriters who’s been writing multimillion-dollar direct mail and online promotions for more than 20 years. Kim has written dozens of royalty-paying controls for the world’s top direct response companies—including Agora, Boardroom, Green Valley Natural Solutions, Soundview, Healthy Directions, National Geographic, and many others!

You’ll hear from Chris Orzechowski…

He’s one of the most sought-after product launch consultants and copywriters in the industry, producing multi-million dollar launches and marketing campaigns for a number of thought leaders, bestselling authors and brands. His campaigns and funnels have generated millions in sales for his clients like Jeff Walker, John Assaraf, Kevin Rogers, Dan Meredith, AJ Mihrzad, Filippo Loreti, Factor 75, Chef’d, National Debt Relief and many more!

The best part? It doesn’t matter if you’re new… it doesn’t matter if nobody knows who you are right now… and it doesn’t matter how little experience you have yet. You do NOT have to be an A-list copywriter to book up your schedule with these kinds of revenue-boosting opportunities!

Thanks to this first-ever virtual training program, you’ll know exactly how to seize these opportunities and start bringing in the money you’ve only dreamed of making until now. You won’t find these proven, hard-won strategies and hushed-up industry secrets exposed anywhere else! 

Dear Friend,

If you’d like to build a copywriting business that has more income stability…

Where you don’t have to ever worry where your next check is coming from…

Where you can wake up on the first of the month excited as all hell because you know you have four or five-figures of guaranteed revenue coming your way before you even get out of bed—or even when you take off on vacation and don’t lift a finger… ?

And where you can go into any client negotiation and leave with a deal that’s going to get you paid for months on end… ?

Then this might be the most important message you ever read. ?

Here’s why: ?

Not long ago, a few stubborn copywriters butted heads—in public—and let’s just say there was some serious ruffling of the feathers… ?

Yes, that was us (Kim and Chris). We initially thought we were on polar opposite ends of the spectrum when it came to our views on how to build a successful and highly profitable freelance business. ?

It all turned out to be a big misunderstanding. And now it’s turned into what could be a huge turning point for YOU—and your freelance copywriting or consulting career.

In case you missed it, here’s a quick background review… 

CHRIS HERE… It all started when a prominent A-Lister (yes, I’m talking about Kim), saw my blog article entitled “The New Model for Freelance Copywriting Success in 2018 (And Beyond)”.

Kim proceeded to rip me to shreds in her weekly e-letter—taking umbrage with a few of my points, while actually agreeing with my later. 

So I wrote another blog post entitled “An Open Letter To An A-List Copywriter (From The Guy You Lambasted In Your Last Email)” to point out the discrepancies in her argument—and her surprising error in mistaking my blog post for a promotion. ?

Kim didn’t see my response until somebody (none other than Ben Settle) forwarded it to her—saying “I think you done pissed him off…”

KIM HERE… Now I thought, here Chris was acting all butt-hurt. Did I massively screw up?

Oops, I kind of did actually. In my haste to get my weekly e-letter Copy Insiders out, I took what was a blog post, and read it as though it was a promotion for a course about retainer arrangements. (Chris offers a free mini-course on retainers, but doesn’t sell one.)

Nevertheless, what Chris had written STILL raised the hairs on the back of my grizzled, 20-plus-year copywriting veteran neck. 

I still felt what he’d put out there was, at best, misinformation. While I agreed with some of what he had said, I felt strongly (and still do) that… 

The freelance copywriting dream is NOT over!

Now, that’s a pretty strong emotional response from two supposedly mature, professional adults. It appeared to be the beginning of a full-on, copywriter super fight!

And part of what really raised Kim’s hackles was this little excerpt from Chris’ original blog post:

Kim strongly disputed this point in her Copy Insiders e-letter. Here’s what she wrote:

“Having just returned from a 3-week vacation in Italy, where I spent my days sightseeing, drinking Aperol spritzes, and not doing a lick of work–and coming home to find more than $15,000 in royalty checks stuffed into my mailbox–I can tell you the ‘good old days’ are still here. The internet has changed nothing (some of those royalties were from online sales pages–at least one of them was written more than 2 years ago…)”

But there are other ways you can ramp up your income stream fast

Chris threw it back out at Kim with this retort, pointing out the error of her ways: “You spent most of your ‘critique’ actually proving my point. The point of this article is that if you’re going to find success as a copywriter nowadays, you need an opportunity to apprentice, get your reps in, have consistent work and consistent income.”

“Retainer deals give you the opportunity to tick all those boxes. When you’re starting from scratch in this journey, you’re not going to start earning royalties right out of the gate. You need clients and experience and confidence and connections before you can make the move to the big leagues… if that’s the path you want to take.”

The bottom line? We decided to take what could have been a very public, ongoing feud and instead act like grown-ass adults and TALK about things—and settle the issue amicably.

Chris was the first to suggest we hop on a call so we could bury the hatchet and discuss our differences. Kim agreed and sent over the Zoom link pronto. And well—let’s just say we found more we agreed on then disagreed about.

For the entire duration of that 75-minute call, we shared our war stories and explained some of the moves we’ve each made in our careers to get to the top in our respective niches.

Chris has managed to find a lot of success in his career because he’s mastered the art of landing retainers.

Kim has managed to find a lot of success in her career because she’s mastered the art of negotiating royalty deals.

We Both Discovered Predictable, Repeatable Systems For Generating Recurring Revenue In Our Copywriting Businesses… And Now, We’d Like To Show You How You Can Do The Same!

At the end of our call, we both agreed that if any copywriter was listening in, they would have walked away with priceless instructions for how they can land royalty, retainer and recurring revenue deals.

But, sadly… this call wasn’t recorded! ?

Dammit! ?

Well, we decided to should do something to reconcile this slip-up.

And it made sense to just not keep this knowledge we have between ourselves… and instead share it with a select group of copywriters who want to finally STOP dealing with crappy clients who never have enough money… and instead START landing favorable deals where you’re not only valued for your work… but where you’re also rewarded financially for it, too.

Introducing…

The 3 R’s: Royalties, Retainers & Recurring Revenue— The Ultimate Freelance Business-Building Intensive

The 3 R’s: Royalties, Retainers & Recurring Revenue is a 3-part virtual training program. It’s the ultimate freelance business-building intensive… and it’s unlike anything you’ve seen before.

This virtual training program is designed to show you just how easy it can be to land royalty, retainer, and recurring revenue deals in your freelance copywriting business.

The entire program was recorded LIVE on interactive group calls with detailed slides. Every word was captured on transcripts for easy reference. And a fourth Q&A call was thrown in at the last minute. 

Throughout these no-holds-barred calls, Kim and Chris walked a small group of copywriters step-by-step through the system they use to land these kinds of deals… leaving no stone unturned. No filters, no secrets withheld–just the down-and-dirty details no one tells you (and that you usually have to learn from the “school of hard knocks”!)

Kim and Chris not only did a deep dive into the topics of landing royalty, retainer and recurring revenue deals… they also answered all of the attendees’ troubleshooting questions in real time. It’s all recorded for you on video – and you can see how these strategies were implemented in real life negotiations.

This isn’t one of those “just follow the instruction manual” type trainings… this program gives you the strategies–along with the tools– you need to overcome any obstacle standing in your way of landing bigger and better copywriting deals.

Here’s a quick overview of what’s covered in this program: 

Training Session #1

How To Jumpstart Your Freelance Earnings With Recurring Revenue Deals

This is where you start building the foundation for your copywriting business—and open the door for other forms of ongoing or passive income. ?

It starts with finding the right clients… turning them into REPEAT clients… and building a steady stream of cold, hard cash that comes in month after month like clockwork!

In this module, you’ll discover…

Training Session #2

How To Find And WIN High Four-Figure Retainer Deals

This is where the rubber meets the road. No more waking up in bed sweating over how you’re going to pay the bills. No more desperate trolling for clients online or at networking events. No more hanging onto your day job while you grind away at night on low-paying freelance gigs. 

Get a few of these lucrative retainer arrangements under your belt and you can rest easy, regain your dignity, and say “Buh-bye” to that pain-in-the-neck boss! 

In this module, you’ll discover…

Training Session #3

Generating True Passive Income Through Royalty Deals 

This is the “holy grail” of freelance copywriting and consulting. It’s entirely possible to have fat 4- and 5-figure checks stuff your mailbox (or hit your bank account directly) while you’re lolling on the beach or hanging out in tapas bars in Barcelona… or simply cutting your hours in half so you can make it to your kids’ soccer games and school performances.

It’s like the old 80s’ tune by Dire Straits, “Money for Nothing”…except it’s for something. In some cases, something you wrote several months if not YEARS ago! (Yes—for real: Kim’s had several controls that have paid her steady royalty income for as long as 10 years!) We’re going to spill all the secrets on how to negotiate and score the best royalty deals—and which ones to AVOID.

In this module, you’ll discover…

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