Dave Lakhani – Subliminal Persuasion

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Dave Lakhani – Subliminal Persuasion

If you’re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others.

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It’s not about lying or tricking anyone, it’s about knowing what will appeal to people and how to communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

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