Mark Ritson – Mini MBA in Brand Management

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Mark Ritson – Mini MBA in Brand Management

Mark Ritson - Mini MBA in Brand Management

Bigger brand brains begin here.

Whether you’re already a brand manager, or a marketer interested in that side of things, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.

The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting.

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Complete the Mini MBA in Brand Management in 10 eye-opening modules.

Across 10 modules in 12 weeks, as well as interactive Q&A with Mark every two weeks, the course covers much of the same content as the second year of an MBA, following the complete brand journey from diagnosis through to execution and tracking.

Module 01

The What & Why of Brand

the concept of brand / brand equity / brand salience
Module length: 45 mins
Readings: 4
Study time: 2 hrs
Module 02

Brand Management

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brand management / brand planning / brand building
Module length: 40 mins
Readings: 4
Study time: 2 hrs
Module 03

Brand Diagnosis

brand heritage / founders / brand research
Module length: 47 mins
Readings: 4
Study time: 2 hrs
Module 04

Targeting

target marketing / mass marketing / two-speed planning / the long and the short
Module length: 41 mins
Readings: 4
Study time: 2 hrs
Module 05

Brand Positioning

relative differentiation / positioning statements / articulation
Module length: 53 mins
Readings: 6
Study time: 2 hrs
Module 06

Brand Codes

distinctiveness / salience / codifying / brand execution
Module length: 44 mins
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Readings: 4
Study time: 2hrs
Module 07

Brand Objectives

funnel building / strategic goals / brand strategy
Module length: 53 mins
Readings: 4
Study time: 2 hrs
Module 08

Brand Architecture

brand portfolios / consolidation / diversification
Module length: 42 mins
Readings: 4
Study time: 2 hrs
Module 09

Tactical Execution

from strategy to execution / disruptive consistency / codification / exemplars
Module length: 45 min
Readings: 4
Study time: 2 hrs
Module 10

Budgeting & Brand Tracking

setting the branding budget / zero-based budgets / brand health
Module length: 50 mins
Readings: 5
Study time: 2 hrs

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