Mark Ritson – Mini MBA in Marketing

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Mark Ritson – Mini MBA in Marketing

Mark Ritson - Mini MBA in Marketing

Become the best marketer you can be.

The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career. On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.

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Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Complete the Mini MBA in Marketing in 10 game-changing modules.

Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules. Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.

Module 1

Market Orientation

customer focus / business culture / predictive marketing
Module length: 45 mins
Readings: 4
Study time: 2 hrs
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Module 2

Market Research

research design / qualitative methods / quantitative methods / backwards market research
Module length: 40 mins
Readings: 4
Study time: 2 hrs
Module 3

Segmentation

market mapping /demographics / firmographics / behavioural
Module length: 47 mins
Readings: 4
Study time: 2 hrs
Module 4

Targeting

strategic decisions / mass marketing / target segment portraits / targeting criteria
Module length: 41 mins
Readings: 4
Study time: 2 hrs
Module 5
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Positioning

brand position / articulation / disruptive execution / perceptual maps
Module length: 53 mins
Readings: 6
Study time: 2 hrs
Module 6

Objectives

Purchase funnel / The right objectives / Strategic decision making
Module length: 44 mins
Readings: 4
Study time: 2hrs
Module 7

Product

product creation /product assessment / NPS scores
Module length: 53 mins
Readings: 4
Study time: 2 hrs
Module 8

Price

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Price settings / Using quantitative models to set a price / Discounting and price wars
Module length: 42 mins
Readings: 4
Study time: 2 hrs
Module 9

Integrated Marketing Communications

The S curve / Profitability matrix / Price setting / Elasticity
Module length: 45 mins
Readings: 4
Study time: 2 hrs
Module 10

Distribution

Omnichannel / Direct vs indirect channel models / D2C sector
Module length: 50 mins
Readings: 5
Study time: 2 hrs

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