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Purchase this course you will earn Unlock Expert Knowledge: Discover the Premium Product Launches – ConversionXL, Morgan Molnar Course Exclusively at GBESY. Elevate your skills and achieve career success by learning from world-renowned instructors and industry experts through our extensive library of premium self-paced courses.
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$1499 $142 – Product Launches – ConversionXL, Morgan Molnar
After taking this course you’ll…
- Know how to set realistic launch goals that motivate your team and focus their efforts.
- Be able to develop a go-to-market strategy, including defining your audience, messaging, pricing strategy, and more to maximize your chances of successful product-market fit.
- Know how to enable your teams with the right training, resources and content to sell and market your new product successfully.
- Be able to manage the execution of sales and marketing activities leading up to launch day and beyond, so your launch goes off without a hitch.
- Know how to track the right metrics and report on your launch progress with confidence so you can WOW your leadership team.
This course is essential for you if…
- You are a product marketer looking to better your skills and become a product launch master.
- You are involved in launching new features or products that are expected to deliver higher deal sizes or contribute a new growth lever for the company.
- You want to increase the effectiveness of your product or feature launches.
- You have launched small features in the past but want to up-level your knowledge for larger, higher-value products.
This course is NOT for you if…
- You are not involved in launching new products.
- You don’t want to increase the impact of your launches.
- You don’t have any new products or features releasing in the next year.
Your course curriculum
PRODUCT LAUNCHES
1The Types of Product Launches
Learn the difference between a feature vs product launch, market vs customer launch, and soft launch vs GA launch.
Topics covered:
Learn the difference between:
- product launches vs feature launches
- market launches vs customer launches
- soft launches vs general availability (GA) launches
2How To Set The Right Launch Goals
Learn how to align your launch goals with the overall business strategy and get executive buy-in for your launch plans.
Topics covered:
- How to align your launch goals with the strategic goals of your company
- How to set short term goals for your launch program
- How to get executive buy-in along the way
3How To Develop a Go-To-Market Strategy
Learn how to leverage market intelligence to make key decisions about your target audience, product name, pricing strategy, and more.
Topics covered:
- Learn how to choose the right name for your product/feature
- Learn how to create the product messaging
- Learn how to determine a launch timeline
4How To Execute a Successful Launch
Learn how to manage the execution of sales and marketing activities leading up to launch day and beyond.
Topics covered:
- Choose the right launch tier & accompanying launch tactics
- Delegate & hold your partners accountable for their part of the launch using the DACI framework
- Manage the execution of all the launch activities
5How To Measure the Success of Your Launch
Learn how to track the right metrics and report on your launch progress with confidence, so you can WOW your leadership team.
Topics covered:
- Determine the right metrics to track
- Create a reporting cadence for leadership
- Validate product-market fit
$1499 $142 – Product Launches – ConversionXL, Morgan Molnar
Unlock Expert Knowledge with the Product Launches – ConversionXL, Morgan Molnar Course on GBESY.
Access over 70,000 premium learning programs curated by leading experts and renowned authors at GBESY. Our Product Launches – ConversionXL, Morgan Molnar course provides actionable knowledge and real-world skills through:
- Expert Authors: Learn from renowned figures like John Overdurf, Conor Harris, Samir Kahlot, and more.
- Flexible Learning: Enjoy self-paced study for ultimate convenience.
- Comprehensive Resources: Benefit from detailed manuals and step-by-step guidance.
- Lifetime Access: Get ongoing learning with free updates.
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- Instant Download: Access your Product Launches – ConversionXL, Morgan Molnar course immediately after payment from your account dashboard or via email. Learn on any device.
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