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Paul Clifford – Kudani PICASSO Framework Training
Content Marketing Is The Only Way To Generate Organic Traffic Moving Forward ( SEO is Dead ) But The Big Challenge is That Creating Content is Time Consuming and Difficult…
SURVEY RESULTS:
The Biggest Content Marketing Challenges
#1 – Producing Engaging Content
SOURCE: THe COntent Marketing Institute
It does not matter if you’re writing content yourself or hiring writers and social media experts, most of us are simply too busy and equally unorganized. Which means we just don’t know what to do or how to take the first step.
If content marketing helps you create more traffic then the following evaluation is a fair way to determine the value of a well executed content marketing plan:
Without consistent web traffic you are losing sales and the old days of “link building” as a primary ranking and traffic strategy are long gone. Content must stand on its’ own and drive “likes” and “shares” as the new form of “SEO Link Juice”.
But don’t take our word for it, Google stated this updated Patent filing for their PR (Page Rank) algorithm:
Although the direct quote is a little foggy, if you read carefully the meaning can be derived from the word “Implied Link”. The popular opinion in marketing circles varies in definition but is interpreted to mean indirected references from content like press releases or social media mentions.
- Frequent Content Posts With Engaging Topics
- Carefully Tested Editorial Calendars With Strategic Release Times and Frequency
- Keyword Research Combined With #Hashtags and Viral Trends
- Native Ads Combined with Content and Remarketing
- Well Researched Topics With Compelling Titles and Headlines
- A Combination Of Tested Strategies That Optimize Your Content and Minimize Your Efforts to Create It
With all the content options, posting strategies, keyword research and assorted content strategies it is difficult to determine what works. Even worse when trying to start from scratch.
- Using MASFC to get direction, confidence and results.
- Understanding your Mission to keep you focused and motivated.
- Develop the perfect Avatar makes everything easy.
- Style: The secret branding weapon that makes customers trust you.
- Funnel and nursing your avatar through their thought process.
- Planning your 13 weeks Calendar so you and your team know what they are doing every day
INFRASTRUCTURE
Module 2: LESSONS
- Lesson 1: Setting up your blog
- Lesson 2: Tracking
- Lesson 3: SEO SILO Setup
- Lesson 4: Essential Trust signals
- Lesson 5: Speed and Mobile optimization
- Lesson 6: Calls to action and capturing leads
- Lesson 7: What makes a good lead magnet
- Lesson 8: Setting up your Facebook Page correctly
- Lesson 9: Getting the initial fanbase to seed your content
- Lesson 10: Completing the social circle
- Where to put your Blog for optimum SEO Value
- Why loads of tracking scripts are slowing you down and how to use just one for everything.
- SILO Configuration to automatically SEO optimize your site
- The 5 Essential Authority trust signals
- 3 Fundamentals of Traffic Optimization
- The 5 Optin form Positions to get maximum signups
- Developing the Perfect Lead Magnet in 3 steps.
CREATION
Module 3: LESSONS
- Lesson 1: How To find high traffic topics and keywords
- Lesson 2: Discovering content that others are sharing
- Lesson 3: How to capture content from other sources on the web
- Lesson 4: Repurposing your content quickly and easily
- Lesson 5: Creating blog posts without writing
- Lesson 6: The 5 methods of content curation
- Lesson 7: Increasing your authority with social curation
- Lesson 8: Repurposing other peoples content
- Lesson 9: How to write headlines that get attention.
- 6 Powerful techniques for Discovering exciting content
- 9 Different content types to re-purpose your content
- The RSM method of getting 10x the content from one article
- Why Oprah is the star of content curation.
- The 5 models of content curation and 3 Step method to uncover hot topics
- How to write headlines that get attention
- 500 Blog post ideas to eliminate writers block
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