Matt Wolfe – The Evergreen Profits Masterclass

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Matt Wolfe – The Evergreen Profits Masterclass

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Course Curriculum

Introduction

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Welcome / Introduction (1:55)

Module 1 – The Foundation
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1. Mindset (10:59)
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2. Laying The Groundwork (10:35)
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3. The Process Overview (15:40)
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4. Niche Selection (10:14)
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5. The Initial Setup (5:48)
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6. Module 1 Homework (1:00)
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Supplemental: How To Setup WordPress (6:46)
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Supplemental: How To Take A Self-Portrait (13:34)
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Supplemental: Another Example of Time Blocking (3:49)

Module 2 – The Freebie

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1, Getting Ideas For The Freebie (23:18)
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2. Creating The Freebie (8:27)
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3. Using Your Blog To List Build (12:19)
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4. Creating A Squeeze Page (9:24)
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5. Webinar List Building (7:31)
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6. Module 2 Homework (0:55)
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Supplemental: Setting Up Thrive Leads (7:52)
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Supplemental: Setting Up OptimizePress (7:33)

Module 3 – The Products

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1. Selling Affiliate Products (14:41)
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2. The Low-Barrier Product (5:58)
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3. The Next Level Product (13:22)
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4. Creating Continuity (6:59)
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5. The Necessary Tools (12:04)
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5.1 Using Teachable For Your Members Area (13:43)
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5.2 Attaching Teachable to Thrivecart (7:01)
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5.3 Opentest – Free Screen Capture Tool (8:02)
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6. Module 3 Homework (3:49)
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Supplemental: Setting Up Instamember (9:44)
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Supplemental: Setting Up Payments (7:18)
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Supplemental: Setting Up Your Autoresponder (4:01)
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Interview: Navid Moazzez – Virtual Summits (38:10)
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Interview: Ben Adkins – Curated Continuity (17:42)

Module 4 – Selling

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1. Methods of Selling (11:49)
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2. Writing Copy (17:30)
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3. Copywriting Shortcuts (13:40)
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4. Selling on Webinars (9:52)
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5. The Necessary Tools (1:19)
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6. Module 4 Homework (1:43)

Module 5 – Magnetic Content

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1. Getting Ideas For Content (25:55)
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2. Income Generating Content (9:02)
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3. Quickly Creating Content (23:33)
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4. Repurposing Content (12:01)

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5. Tips & Tricks (17:44)
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6. Module 5 Homework (2:19)
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Supplemental: Embedding With Soundcloud (4:32)
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Supplemental: Ripping Audio From Video (2:55)

Module 6 – The Followup

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1. Email Followup (11:01)
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2. Email Broadcasts (6:58)
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3. Organic Social Media (19:17)
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4. Community Outreach (14:34)
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5. Killer Tools (7:39)
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6. Module 6 Homework (2:37)

Module 7 – Endless Traffic

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1. On Page SEO (20:17)
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2. External SEO (5:45)
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3. Influencer Outreach (9:31)
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4. Affiliate Outreach (6:56)
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5. Facebook Ads (15:37)
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6. Module 7 Homework (2:40)
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7. Bonus Q&A Session (15:51)
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Supplemental: Setting Up Yoast SEO (7:29)
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Supplemental: My Linking Strategy (15:10)
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Supplemental: Retargeting Tutorial (11:02)

Module 8 – Authority Multipliers

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1. Brand Building Basics (15:43)
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2. Getting Featured In Press (13:52)
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3. Live Broadcasting (8:47)
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4. Publishing A Book (14:21)
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5. Additional Credibility Boosters (14:54)
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6. The Entire Overview (7:02)

Bonus: Affiliate Marketing

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The Affiliate Marketing Strategy Guide (75:21)
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Facebook Ad Case Study 1 (20:14)
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Facebook Ad Case Study 2 (10:59)
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Facebook Ad Case Study 3 (12:34)

Bonus: Business Systematization

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Business Systematization Process (31:28)

Bonus: Facebook Ad Quickstart

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1. Facebook Compliance (13:47)
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2. Create A Fanpage (4:03)
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3. Create The Ad (23:29)
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4. Creating Video Ads (6:54)
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5. Ways To Create Ad Images (7:03)

Bonus: Mastermind Interviews

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Pat Flynn – Building Celebrity Through Blogging (67:50)
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Henry Evans – Time Management & Selling Books (49:33)
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Chris Farrell – On Building Memberships (96:11)

Sales Webinar And Slides

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Sales Webinar & Slides (73:44)

Next Step Gameplan

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Register For Your Gameplan Video

Additional PDFs & Downloads

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11 Content Hacks To Drive Traffic
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Content Business Machine Workbook (Cliff’s Notes)

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