Marylou Tyler – Predictable Prospecting

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Marylou Tyler – Predictable Prospecting

If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative.

Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:

• Identify the prospects with the greatest potential

• Clearly articulate your company’s competitive position

• Implement account-based sales development using ideal account profiles

• Refine your lead targeting strategy with an ideal prospect profile

• Start a conversation with people you don’t know

• Land meetings through targeted campaigns

• Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges.

• Define, manage, and optimize sales development performance metrics

• Generate predictable revenue

Get Marylou Tyler – Predictable Prospecting download

You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.

Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of Predictable Prospecting.