to
and
price
Pricing
pricing
the
Marketing
marketing
value
how
• Drew explains how to think about price when it comes to B2B business transactions-and understand the important relationship between cost, price, File size: 255.56 MB
• B2B Marketing Foundations - Pricing Strategies course with special price just for you: $239 $51 B2B Marketing Foundations - Pricing Strategies Pricing is one of the most challenging aspects of marketing, especially when marketing to organizations versus everyday consumers.
• In the business-to-business (B2B) world, buyers demand more value and they expect to be able to negotiate price.
• Your pricing strategy has to be adjusted accordingly.
• Learn how to set and communicate prices for B2B products and services in this course with marketing expert Drew Boyd.