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• Archive: http://archive.is/wYYvm $499 $68 - Personalizing For Conversion - Conversionxl Using Personalization for More Conversions.Live CourseLearn to set up and use personalization to get improved conversions across the customer lifecycle.This is a practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.Enroll in this 4-week, 8-class personalization course to learn how to:Structure a personalization strategy from scratchEvaluate and pick the right tools and technologies for your businessAnalyze and frame results to evangelize winsUse personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results...and so much more.This live course starts June 5th.This Course Is Right For You If...You understand the basics of website A/B testing.
• It is fine to be a beginner at A/B testingAdvanced A/B testers will find even more value in this courseYou’ve tried A/B testing and thought “it didn’t work for me”You’re accountable for driving your site visitors to take a certain action.
• This often means you have growth, demand gen, or acquisition in your titleThis course is not for you if...Your website isn’t important to your businessYou don’t like taking a quantitative approach towards growthYou have never thought about web optimizationSkills you should have before taking this course:A basic sense of setting up an A/B test, calling winners, and sequencing tests.
• You do not need to be expert in any of these nor know the mechanics in detail.
• These skills provide a helpful background for learning personalization.A basic understanding of web optimization.This is a beginner to intermediate personalization course.Why Most Personalization Efforts FailIf you’ve been in the marketing space for a while, you’ve heard the buzz of personalization everywhere.“Drive one-to-one customer experiences.”“Target the right customer with the right message at the right time."“Mass marketing is over.