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• Archive: $297 $18 - Hacking YouTube Advertising - 3q Digital Our blog theme this week: getting the most out of YouTube advertising, brought to you by Sr. Account Manager Ashley Mo.As direct response marketers, we have to stay on top of new trends and figure out how to make them work for us.
• With digital video ad spending expected to grow double digits annually through 2020 (source), YouTube’s advertising platform is ripe for exploration.
• It’s especially great if your core audience skews younger.
• YouTube reaches more 18-49 year olds than any broadcast or cable TV network, and that’s just looking at mobile (source).The problem with YouTube advertising is that while the platform works well as a branding and awareness tool, it’s not so great for direct response.
• Google wants its users to be engaged, so getting users to take specific actions that require leaving YouTube has not been a priority.