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• Archive: http://archive.is/rm975 $200 $36 - E-Commerce Product List Usability - Baymard Institute Product Lists & Filtering UsabilityExploring the customer’s product browsing experienceA part of Baymard Premium accessAfter months of user testing and research, the most in-depth usability study on e-commerce filtering, sorting and product list design is ready.Full access to the Product Lists & Filtering Usability study includes 10 reports with 94 actionable product list & filtering guidelines, and a benchmark database with more than 7,100 UX performance scores and 3,300 product listing implementation examples.(Beyond including full access to this E-Commerce Product List & Filtering research study, the Baymard Premium access also include 6 additional studies (Homepage & Category Navigation, E-Commerce Search, Product Details Pages, Cart & Checkout, Mobile E-Commerce, and Account & Self-Service) with a total of 640+ guidelines covered in 71 e-commerce UX research reports)This research-based and pragmatic toolset will help you achieve the best possible product listing user experience and conversion rate.10 Reports with 94 Research Driven Guidelines for Product Lists & Filtering PerfectionThis original usability study focuses on how users browse, filter and evaluate products in e-commerce search results and category pages.A group of users age 21-56 were recruited to test 19 leading e-commerce sites across 8 different verticals.
• Despite testing multi-million dollar sites, more than 700 usability issues related to product lists, filtering and sorting, arose during testing.
• All these issues have been analyzed and distilled into 94 concise guidelines on product list usability.From this research study you’ll learn what users expect as they interact with product lists on e-commerce sites, what typically goes wrong in the process, why it goes wrong, and exactly what changes to make to avoid these issues.
• In short: how to design a high-performing product list experience for your users.
• After all, if users can’t easily browse your product lists, they can’t easily find what they are searching for – and if they can’t find it they can’t buy it.What you’ll get in the 10 Product Lists & Filtering reports94 research-based design guidelines divided into 10 categories.139 user quotes illustrating how users think when looking for products on e-commerce sites.500+ images from the test sessions for detailed insights on product finding issues and solutions.60 benchmark case studies of production sites illustrating what works and what doesn’t.500+ print-optimized pages exploring the user’s product finding experience.Benchmark: Are Your Product Lists & Filters Better than Macy’s or Nike’s?Based on the findings from the research study we’ve benchmarked the product list, filtering and sorting implementation of 60 top grossing e-commerce sites in the US and Europe, across multiple years.