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• The SEO MBA course on Executive Presence includes: Over 5 hours of videos Real examples and case studies Financial model template Full SEO strategy presentation 3 practice scenarios Guided emails and weekly assignments
• Archive: https://archive.ph/N1kVJ Learn the communication & business skills you need to level up your career.Over 5 hours of videosReal examples and case studiesFinancial model templateFull SEO strategy presentation3 practice scenariosGuided emails and weekly assignmentsThe biggest challenge for SEO professionals is not knowing what to do, it's knowing how to get it doneRecognize any of these?- Difficulty getting buy-in and budget from executives- Challenges demonstrating the value of SEO- Lacking confidence presenting SEO to the C-suite- Not getting the resources you need to get things doneThe #1 challenge for SEO professionals is not technical know-how, but knowing how to get buy-in and budget.
• Industry surveys consistently rate it as the biggest challenge:“The top 5 challenges are all SEO resource and execution challenges” - source“The average SEO at a big company has been waiting over six months for their highest priority technical change and doesn’t anticipate seeing it deployed for at least another six months” - source“43% of people cite lack of buy-in or resources as the biggest risk to SEO success.” - sourceSEO fundamentally requires other teams to invest their resources in our projects, whether it's the product, marketing or editorial team.This course isn't about technical audits or keyword research.
• This course focuses on the business, leadership and consulting skills that you need to be more effective in your job and operate at more senior levels of business.For SEOs who want to be more effectiveIn-house SEO ProfessionalsYou don't have the resources you need and it's a challenge to persuade your company to invest in SEO.After 5 weeks you'll:Be able to tie SEO to business valueFeel more confident advocating for resourcesHave a full strategy presentation to invest in SEOAgency SEO ConsultantsYou're trying to convince clients to invest in SEO, and you want more buy-in with senior stakeholders.After 5 weeks you'll:Level up your strategy presentationsBe able to get clients to invest in SEOFeel confident pitching bigger projects to bigger clientsWhat you'll learnHow to create buy-in and secure resources for strategic SEO initiativesHow to create a business case for SEO initiatives and a full financial modelHow to create effective, compelling presentations for senior executives and the C-suiteHow to work cross functionally to get things done inside large organizations5 Weeks of Intensive Learning with Weekly AssignmentsFollow the weekly program or learn at your own paceWeek 1: Good SEO StrategyLearn how to create an effective SEO strategy that's more than just a list of things you want to get done.
• Learn how to create compelling strategies that are credible and aligned with stakeholders.Week 2: The Value of SEOLearn how to connect SEO to business value and revenue, including hard to measure projects like link building.