Fundamentals of Amazon PPC Sponsored Products – Mina Elias

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Irrational Labs was founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights in order to help people be happier, …

Fundamentals of Amazon PPC Sponsored Products by Mina Elias,
Salepage link: At HERE. Archive: https://archive.is/wip/TIoZr

Contents

PPC University – Syllabus

154 KB

PPC University – Course Guideline

21.1 MB
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Live Lecture Recordings

In this section, the recordings of each lecture will be uploaded the same night of the lecture. If you missed the live lecture, you can view the recordings here to catch up on everything you missed. Make sure to review the recordings before the next lecture, to make sure you are caught up and can ask questions before next lecture.

Live Session 1 – Intro – General Strategy – Different Campaign Types.flv

39 mins
165 MB
Q&A Sessions

Here are recordings of all the Q&A sessions 

Q&A Session 1.flv

20 mins
97.5 MB
Pre-recorded Training

This section includes a full set of pre-recorded videos, which is a comprehensive set of Amazon Sponsored Products Advertising training videos. Going through this list will significantly improve your chances of success, and help you take full advantages of the course. Furthermore, these videos will always be available, and will serve as solid fundamentals you can always refer back to.

START HERE.mp4

7 mins
736 MB

Link to my personal facebook

0.5 – Campaign Manager Overview.mp4

21 mins
119 MB

1 – General Strategy.flv

7 mins
21.7 MB

1.05 – Creating a Campaign.mp4

9 mins
54.2 MB

1.1 – Campaign Nomenclature.mp4

5 mins
32 MB

2 – Auto Campaigns.mp4

8 mins
42.8 MB

2.1 – Campaign Bidding Strategies.mp4

9 mins
47.6 MB

3 – Broad Campaign.flv

7 mins
23.1 MB

4 – Phrase Campaigns.flv

5 mins
21 MB

5 – Exact Campaigns.flv

7 mins
28.3 MB

6 – Product Targeting Campaigs (PAT).flv

12 mins
62.1 MB

7 – Product Targeting Based on Competitors.flv

14 mins
113 MB

7.1 – Product Targeting Based on Who is Targeting Us.flv

4 mins
64.7 MB

8 – Product Targeting Based on Auto.flv

11 mins
71.7 MB

9 – Product Targeting Based on Category.flv

12 mins
73.2 MB

10 – Product Targeting Based on Adjacent Categories.flv

10 mins
90.8 MB

11 – Product Targeting Based on Amazon Suggestions.flv

6 mins
29.8 MB

11.5 – Calculating ACoS.mp4

11 mins
52.2 MB

12 – Bulk Sheets Explained.flv

17 mins
140 MB

13 – Bulk Sheets Optimization.flv

20 mins
154 MB

13.05 – Main Sales Drivers.mp4

8 mins
64 MB

13.1 – Bulk Sheet Optimization Parameters.flv

7 mins
46.9 MB

14 – Negative Keywords.flv

9 mins
34 MB

15 – Search Term Reports.flv

24 mins
189 MB

16 – Placement Reports.flv

14 mins
86.8 MB

17 – PPC for Launch.mp4

8 mins
38.8 MB

18 – Helium 10 Keyword Research.flv

20 mins
138 MB

19 – Brand Campaigns.flv

5 mins
18.1 MB

20 – Using PPC to Rank.flv

5 mins
17.6 MB

21 – Using PPC to Upsell.flv

4 mins
36.8 MB

22 – How to Handle Bleeders.mp4

12 mins
123 MB

23 – Why You Should Continously Launch New Campaigns.flv

6 mins
22 MB

24 – Refreshing Bids Everytime Listing is Optimized.flv

6 mins
23.3 MB

25 – Continuous Improvement.flv

6 mins
20 MB

26 – Calculating Total ACoS.flv

5 mins
25.4 MB

27 – Tracking Sessions and Unit Session Percentage.flv

6 mins
38.6 MB

28 – How Buyer Psychology affects PPC.flv

12 mins
223 MB

Formula For Deduplicating Keywords from Search Term Reports.xlsx

10 KB

How to Calculate ACoS.docx

12 KB

How to Calculate ACoS.docx

12.2 KB

PPC Launch.pdf

13.4 KB

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